- Volkswagen, «Think Small«, Doyle Dane Bernbach, 1959
- Coca-Cola, «The pause that refreshes«, D’Arcy Co., 1929
- Marlboro, The Marlboro Man, Leo Burnett Co., 1955
- Nike, «Just do it«, Wieden & Kennedy, 1988
- McDonald’s, «You deserve a break today«, Needham, Harper & Steers, 1971
- DeBeers, «A diamond is forever», N.W. Ayer & Son, 1948
- Absolut Vodka, The Absolut Bottle, TBWA, 1981
- Miller Lite beer, «Tastes great, less filling», McCann-Erickson Worldwide, 1974
- Clairol, Does she…or doesn’t she?», Foote, Cone & Belding, 1957
- Avis, «We try harder», Doyle Dane Bernbach, 1963
- Federal Express, «Fast talker», Ally & Gargano, 1982
- Apple Computer, «1984», Chiat/Day, 1984
- Alka-Seltzer, Various ads, Jack Tinker & Partners; Doyle Dane Bernbach; Wells Rich, Greene, 1960s, 1970s
- Pepsi-Cola, «Pepsi-Cola hits the spot», Newell-Emmett Co., 1940s
- Maxwell House, «Good to the last drop», Ogilvy, Benson & Mather, 1959
- Ivory Soap, «99 and 44/100% Pure», Proctor & Gamble Co., 1882
- American Express, «Do you know me?», Ogilvy & Mather, 1975
- U.S. Army, «Be all that you can be», N.W. Ayer & Son, 1981
- Anacin, «Fast, fast, fast relief», Ted Bates & Co., 1952
- Rolling Stone, «Perception. Reality.», Fallon McElligott Rice, 1985
- Pepsi-Cola, «The Pepsi generation», Batton, Barton, Durstine & Osborn, 1964
- Hathaway Shirts, «The man in the Hathaway shirt», Hewitt, Ogilvy, Benson & Mather, 1951
- Burma-Shave, Roadside signs in verse, Allen Odell, 1925
- Burger King, «Have it your way», BBDO, 1973
- Campbell Soup, «Mmm mm good», BBDO, 1930s
- U.S. Forest Service, Smokey the Bear/»Only you can prevent forest fires», Advertising Council/Foote, Cone & Belding
- Budweiser, «This Bud’s for you», D’Arcy Masius Benton & Bowles, 1970s
- Maidenform, «I dreamed I went shopping in my Maidenform bra», Norman, Craig & Kunnel, 1949
- Victor Talking Machine Co., «His master’s voice», Francis Barraud, 1901
- Jordan Motor Car Co., «Somewhere west of Laramie», Edward S. (Ned) Jordan, 1923
- Woodbury Soap, «The skin you love to touch», J. Walter Thompson Co., 1911
- Benson & Hedges 100s, «The disadvantages», Wells, Rich, Greene, 1960s
- National Biscuit Co., Uneeda Biscuits’ Boy in Boots, N.W. Ayer & Son, 1899
- Energizer, The Energizer Bunny, Chiat/Day, 1989
- Morton Salt, «When it rains it pours», N.W. Ayer & Son, 1912
- Chanel, «Share the fantasy», Doyle Dane Bernbach, 1979
- Saturn, «A different kind of company, A different kind of car.», Hal Riney & Partners, 1989
- Crest toothpaste, «Look, Ma! No cavities!», Benton & Bowles, 1958
- M&Ms, «Melts in your mouth, not in your hands», Ted Bates & Co., 1954
- Timex, «Takes a licking and keeps on ticking», W.B. Doner & Co & predecessor agencies, 1950s
- Chevrolet, «See the USA in your Chevrolet», Campbell-Ewald, 1950s
- Calvin Klein, «Know what comes between me and my Calvins? Nothing!
- Reagan for President, «It’s morning again in America» Tuesday Team, 1984
- Winston cigarettes, «Winston tastes good–like a cigarette should» 1954
- U.S. School of Music, «They laughed when I sat down at the piano, but when I started to play!» Ruthrauff & Ryan, 1925
- Camel cigarettes, «I’d walk a mile for a Camel», N. W. Ayer & Son, 1921
- Wendy’s, «Where’s the beef?», Dancer-Fitzgerald-Sample, 1984
- Listerine, «Always a bridesmaid, but never a bride», Lambert & Feasley, 1923
- Cadillac, «The penalty of leadership», MacManus, John & Adams, 1915
- Keep America Beautiful, «Crying Indian», Advertising Council/Marstellar Inc., 1971
- Charmin, «Please don’t squeeze the Charmin», Benton & Bowles, 1964
- Wheaties, «Breakfast of champions», Blackett-Sample-Hummert, 1930s
- Coca-Cola, «It’s the real thing», McCann-Erickson, 1970
- Greyhound, «It’s such a comfort to take the bus and leave the driving to us», Grey Advertising, 1957
- Kellogg’s Rice Krispies, «Snap! Crackle! and Pop!», Leo Burnett Co., 1940s
- Polaroid, «It’s so simple», Doyle Dane Bernbach, 1977
- Gillette, «Look sharp, feel sharp», BBDO, 1940s
- Levy’s Rye Bread, «You don’t have to be Jewish to love Levy’s Rye Bread», Doyle Dane Bernbach, 1949
- Pepsodent, «You’ll wonder where the yellow went», Foote, Cone & Belding, 1956
- Lucky Strike cigarettes, «Reach for a Lucky instead of a sweet», Lord & Thomas, 1920s
- 7 UP, «The Uncola», J. Walter Thompson, 1970s
- Wisk detergent, «Ring around the collar», BBDO, 1968
- Sunsweet Prunes, «Today the pits, tomorrow the wrinkles», Freberg Ltd., 1970s
- Life cereal, «Hey, Mikey», Doyle Dane Bernbach, 1972
- Hertz, «Let Hertz put you in the driver’s seat», Norman, Craig & Kummel, 1961
- Foster Grant, «Who’s that behind those Foster Grants?», Geer, Dubois, 1965
- Perdue chicken, «It takes a tough man to make tender chicken» Scali, McCabe, Sloves, 1971
- Hallmark, «When you care enough to send the very best», Foote, Cone & Belding, 1930s
- Springmaid sheets, «A buck well spent», In-house, 1948
- Queensboro Corp., Jackson Heights Apartment Homes, WEAF, NYC, 1920s
- Steinway & Sons, «The instrument of the immortals», N.W. Ayer & Sons, 1919
- Levi’s jeans, «501 Blues», Foote, Cone & Belding, 1984
- Blackglama-Great Lakes Mink, «What becomes a legend most?», Jane Trahey Associates, 1960s
- Blue Nun wine, Stiller & Meara campaign, Della Famina, Travisano & Partners, 1970s
- Hamm’s beer, «From the Land of Sky Blue Waters», Campbell-Mithun, 1950s
- Quaker Puffed Wheat, «Shot from guns», Lord & Thomas, 1920s
- ESPN Sports, «This is SportsCenter», Wieden & Kennedy, 1995
- Molson Beer, Laughing Couple, Moving & Talking Picture Co., 1980s
- California Milk Processor Board, «Got Milk?», 1993
- AT&T, «Reach out and touch someone», N.W. Ayer, 1979
- Brylcreem, «A little dab’ll do ya», Kenyon & Eckhardt, 1950s
- Carling Black Label beer, «Hey Mabel, Black Label!», Lang, Fisher & Stashower, 1940s
- Isuzu, «Lying Joe Isuzu», Della Famina, Travisano & Partners, 1980s
- BMW, «The ultimate driving machine», Ammirati & Puris, 1975
- Texaco, «You can trust your car to the men who wear the star», Benton & Bowles, 1940s
- Coca-Cola, «Always», Creative Artists Agency, 1993
- Xerox, «It’s a miracle», Needham, Harper & Steers, 1975
- Bartles & Jaymes, «Frank and Ed», Hal Riney & Partners, 1985
- Dannon Yogurt, Old People in Russia, Marstellar Inc., 1970s
- Volvo, Average life of a car in Sweden, Scali, McCabe, Sloves, 1960s
- Motel 6, «We’ll leave a light on for you», Richards Group, 1988
- Jell-O, Bill Cosby with kids, Young & Rubicam, 1975
- IBM, Chaplin’s Little Tramp character, Lord, Geller, Federico, Einstein, 1982
- American Tourister, The Gorilla, Doyle, Dane Bernbach, late 1960s
- Right Guard, «Medicine Cabinet», BBDO, 1960s
- Maypo, «I want my Maypo», Fletcher, Calkins & Holden, 1960s
- Bufferin, Pounding heartbeat, Young & Rubicam, 1960
- Arrow Shirts, «My friend, Joe Holmes, is now a horse», Young & Rubicam, 1938
- Young & Rubicam, «Impact», Young & Rubicam, 1930
- Lyndon Johnson for President, «Daisy», Doyle Dane Bernbach, 1964
