1. Volkswagen, «Think Small«, Doyle Dane Bernbach, 1959

  1. Coca-Cola, «The pause that refreshes«, D’Arcy Co., 1929
  2. Marlboro, The Marlboro Man, Leo Burnett Co., 1955
  3. Nike, «Just do it«, Wieden & Kennedy, 1988
  4. McDonald’s, «You deserve a break today«, Needham, Harper & Steers, 1971
  5. DeBeers, «A diamond is forever», N.W. Ayer & Son, 1948
  6. Absolut Vodka, The Absolut Bottle, TBWA, 1981
  7. Miller Lite beer, «Tastes great, less filling», McCann-Erickson Worldwide, 1974
  8. Clairol, Does she…or doesn’t she?», Foote, Cone & Belding, 1957
  9. Avis, «We try harder», Doyle Dane Bernbach, 1963
  10. Federal Express, «Fast talker», Ally & Gargano, 1982
  11. Apple Computer, «1984», Chiat/Day, 1984
  12. Alka-Seltzer, Various ads, Jack Tinker & Partners; Doyle Dane Bernbach; Wells Rich, Greene, 1960s, 1970s
  13. Pepsi-Cola, «Pepsi-Cola hits the spot», Newell-Emmett Co., 1940s
  14. Maxwell House, «Good to the last drop», Ogilvy, Benson & Mather, 1959
  15. Ivory Soap, «99 and 44/100% Pure», Proctor & Gamble Co., 1882
  16. American Express, «Do you know me?», Ogilvy & Mather, 1975
  17. U.S. Army, «Be all that you can be», N.W. Ayer & Son, 1981
  18. Anacin, «Fast, fast, fast relief», Ted Bates & Co., 1952
  19. Rolling Stone, «Perception. Reality.», Fallon McElligott Rice, 1985
  20. Pepsi-Cola, «The Pepsi generation», Batton, Barton, Durstine & Osborn, 1964
  21. Hathaway Shirts, «The man in the Hathaway shirt», Hewitt, Ogilvy, Benson & Mather, 1951
  22. Burma-Shave, Roadside signs in verse, Allen Odell, 1925
  23. Burger King, «Have it your way», BBDO, 1973
  24. Campbell Soup, «Mmm mm good», BBDO, 1930s
  25. U.S. Forest Service, Smokey the Bear/»Only you can prevent forest fires», Advertising Council/Foote, Cone & Belding
  26. Budweiser, «This Bud’s for you», D’Arcy Masius Benton & Bowles, 1970s
  27. Maidenform, «I dreamed I went shopping in my Maidenform bra», Norman, Craig & Kunnel, 1949
  28. Victor Talking Machine Co., «His master’s voice», Francis Barraud, 1901
  29. Jordan Motor Car Co., «Somewhere west of Laramie», Edward S. (Ned) Jordan, 1923
  30. Woodbury Soap, «The skin you love to touch», J. Walter Thompson Co., 1911
  31. Benson & Hedges 100s, «The disadvantages», Wells, Rich, Greene, 1960s
  32. National Biscuit Co., Uneeda Biscuits’ Boy in Boots, N.W. Ayer & Son, 1899
  33. Energizer, The Energizer Bunny, Chiat/Day, 1989
  34. Morton Salt, «When it rains it pours», N.W. Ayer & Son, 1912
  35. Chanel, «Share the fantasy», Doyle Dane Bernbach, 1979
  36. Saturn, «A different kind of company, A different kind of car.», Hal Riney & Partners, 1989
  37. Crest toothpaste, «Look, Ma! No cavities!», Benton & Bowles, 1958
  38. M&Ms, «Melts in your mouth, not in your hands», Ted Bates & Co., 1954
  39. Timex, «Takes a licking and keeps on ticking», W.B. Doner & Co & predecessor agencies, 1950s
  40. Chevrolet, «See the USA in your Chevrolet», Campbell-Ewald, 1950s
  41. Calvin Klein, «Know what comes between me and my Calvins? Nothing!
  42. Reagan for President, «It’s morning again in America» Tuesday Team, 1984
  43. Winston cigarettes, «Winston tastes good–like a cigarette should» 1954
  44. U.S. School of Music, «They laughed when I sat down at the piano, but when I started to play!» Ruthrauff & Ryan, 1925
  45. Camel cigarettes, «I’d walk a mile for a Camel», N. W. Ayer & Son, 1921
  46. Wendy’s, «Where’s the beef?», Dancer-Fitzgerald-Sample, 1984
  47. Listerine, «Always a bridesmaid, but never a bride», Lambert & Feasley, 1923
  48. Cadillac, «The penalty of leadership», MacManus, John & Adams, 1915
  49. Keep America Beautiful, «Crying Indian», Advertising Council/Marstellar Inc., 1971
  50. Charmin, «Please don’t squeeze the Charmin», Benton & Bowles, 1964
  51. Wheaties, «Breakfast of champions», Blackett-Sample-Hummert, 1930s
  52. Coca-Cola, «It’s the real thing», McCann-Erickson, 1970
  53. Greyhound, «It’s such a comfort to take the bus and leave the driving to us», Grey Advertising, 1957
  54. Kellogg’s Rice Krispies, «Snap! Crackle! and Pop!», Leo Burnett Co., 1940s
  55. Polaroid, «It’s so simple», Doyle Dane Bernbach, 1977
  56. Gillette, «Look sharp, feel sharp», BBDO, 1940s
  57. Levy’s Rye Bread, «You don’t have to be Jewish to love Levy’s Rye Bread», Doyle Dane Bernbach, 1949
  58. Pepsodent, «You’ll wonder where the yellow went», Foote, Cone & Belding, 1956
  59. Lucky Strike cigarettes, «Reach for a Lucky instead of a sweet», Lord & Thomas, 1920s
  60. 7 UP, «The Uncola», J. Walter Thompson, 1970s
  61. Wisk detergent, «Ring around the collar», BBDO, 1968
  62. Sunsweet Prunes, «Today the pits, tomorrow the wrinkles», Freberg Ltd., 1970s
  63. Life cereal, «Hey, Mikey», Doyle Dane Bernbach, 1972
  64. Hertz, «Let Hertz put you in the driver’s seat», Norman, Craig & Kummel, 1961
  65. Foster Grant, «Who’s that behind those Foster Grants?», Geer, Dubois, 1965
  66. Perdue chicken, «It takes a tough man to make tender chicken» Scali, McCabe, Sloves, 1971
  67. Hallmark, «When you care enough to send the very best», Foote, Cone & Belding, 1930s
  68. Springmaid sheets, «A buck well spent», In-house, 1948
  69. Queensboro Corp., Jackson Heights Apartment Homes, WEAF, NYC, 1920s
  70. Steinway & Sons, «The instrument of the immortals», N.W. Ayer & Sons, 1919
  71. Levi’s jeans, «501 Blues», Foote, Cone & Belding, 1984
  72. Blackglama-Great Lakes Mink, «What becomes a legend most?», Jane Trahey Associates, 1960s
  73. Blue Nun wine, Stiller & Meara campaign, Della Famina, Travisano & Partners, 1970s
  74. Hamm’s beer, «From the Land of Sky Blue Waters», Campbell-Mithun, 1950s
  75. Quaker Puffed Wheat, «Shot from guns», Lord & Thomas, 1920s
  76. ESPN Sports, «This is SportsCenter», Wieden & Kennedy, 1995
  77. Molson Beer, Laughing Couple, Moving & Talking Picture Co., 1980s
  78. California Milk Processor Board, «Got Milk?», 1993
  79. AT&T, «Reach out and touch someone», N.W. Ayer, 1979
  80. Brylcreem, «A little dab’ll do ya», Kenyon & Eckhardt, 1950s
  81. Carling Black Label beer, «Hey Mabel, Black Label!», Lang, Fisher & Stashower, 1940s
  82. Isuzu, «Lying Joe Isuzu», Della Famina, Travisano & Partners, 1980s
  83. BMW, «The ultimate driving machine», Ammirati & Puris, 1975
  84. Texaco, «You can trust your car to the men who wear the star», Benton & Bowles, 1940s
  85. Coca-Cola, «Always», Creative Artists Agency, 1993
  86. Xerox, «It’s a miracle», Needham, Harper & Steers, 1975
  87. Bartles & Jaymes, «Frank and Ed», Hal Riney & Partners, 1985
  88. Dannon Yogurt, Old People in Russia, Marstellar Inc., 1970s
  89. Volvo, Average life of a car in Sweden, Scali, McCabe, Sloves, 1960s
  90. Motel 6, «We’ll leave a light on for you», Richards Group, 1988
  91. Jell-O, Bill Cosby with kids, Young & Rubicam, 1975
  92. IBM, Chaplin’s Little Tramp character, Lord, Geller, Federico, Einstein, 1982
  93. American Tourister, The Gorilla, Doyle, Dane Bernbach, late 1960s
  94. Right Guard, «Medicine Cabinet», BBDO, 1960s
  95. Maypo, «I want my Maypo», Fletcher, Calkins & Holden, 1960s
  96. Bufferin, Pounding heartbeat, Young & Rubicam, 1960
  97. Arrow Shirts, «My friend, Joe Holmes, is now a horse», Young & Rubicam, 1938
  98. Young & Rubicam, «Impact», Young & Rubicam, 1930
  99. Lyndon Johnson for President, «Daisy», Doyle Dane Bernbach, 1964