Galicia leads the Spanish ECommerce
A report by phone interview that almost 25% of Galician youth use the Internet to make purchases
The advent of the internet to our homes was a change of habits in our lives, not only as communication is concerned, but also the time to get products that could only be purchased through traditional channels of purchase.The report, prepared by the Telefónica Foundation under the title of the Information Society, which collects 23.5%of young Galician uses the network to conduct their financial transactions.
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Before and after e-commerce
Zara’s bet and Amazon, revolting in Spain | “On the Internet there’s no countries, there are languages”: 52% of purchases from Spain are made in foreign websites | “Nobody imagined five years ago on line development we are witnessing in this time “| The level of expenditure per capita in electronic commerce in Spain is similar to that in Poland
This week Inditex has completed the deployment of all its brands on the Internet.And Amazon opens in Spain next Wednesday. Two significant events that may mark a before and after in electronic commerce in Spain. On the one hand, this new (though it has fifteen years) this channel is still far from maturity, compared with other European countries. But for another, or precisely because of this, expect a spurt in the rate at which companies opt definitively for the network.
“The situation of electronic commerce in Spain is at the same levels, spending per capita in Poland,” says Nacho Pinedo, CEO of the Institute for the Development of Internet (ISDI). Although, he adds, which itself is the level of advanced countries is the search for product information, but then chooses to execute the purchase in a store.
In Spain there was no tradition of catalog sales, and a good logistical infrastructure nor the consumer confidence to buy without playing. This is changing. First came the online travel agencies, then the outlets, they did lose the fear of buying online. In the first quarter of this year were made in Spain for more than 30 million transactions worth over 2,000 million euros (data from credit card transactions, there is also a 30% more on delivery and transfers).
But at the same time, it is a long, long way to go: less than half of enterprises use e-commerce (in 2010 were 42.9%, the study of ONTSI), a fact which, in hindsight , sound to prehistoric if, for example, we thought of implementing the phone key.
You could say that electronic commerce was born massive sales channel in 1995, creating eBay.com and Amazon.com. In Spain it was a year later when he began to distribute Barrabes.com mountain equipment to customers around the world from a small shop in Benasque. But it cost a lot of local actors to believe it. Spain is a country with a highly developed local trade, and sell online competition seemed to be oneself.
“It is true that the Spanish are losing their fear of buying from your computer. But the market is still very immature,” says Fernando Maud, managing director of Vente-Privee Spain, the company that is considered creative in France 2001, the business model of the category of online outlets. ”In Spain, the sum of the three largest operators, Privalia, Buy Vip Vente-Privee and represents about 10% of what we charge only Vente-Privée in France,” he says. ”Spain has started late but will catch up.”
Zara’s gamble is a loud recognition that it is profitable also out into the world through internet. And Amazon’s bet that he can be doing in Spain. ”These two events will make the local trade put the batteries, by force,” explains De Pinedo.”Zara began quietly in 2010, and if now the whole group Inditex launches like beasts, is that they do very well. That will open the eyes of traditional commerce, that it is reluctant because he fears from the internet is its own jurisdiction, adds De Pinedo. Or Hustler, or eats Zara business. ”
“No analyst would have imagined five years ago on line development we are witnessing today,” says Lucas Carné, co-founder of Privalia. ”Something that neither saw fashion brands as a sales channel has become one of the categories with higher purchase intent.”
Card explains that online trading has to be seen as a complement to traditional trade. ”Multi-channel, well executed, can be a competitive advantage for those who move fast and can seize their virtues. For example: using the capillarity of Internet to reach more consumers and drive traffic to physical stores, and using physical stores to provide better after-sales service to customers on line. However, it will be a threat to those who do not know or want to see or do not deal with the priority it deserves. ”
Now there are those who fear the arrival of Amazon to hurt local businesses that already do e-commerce. discusses in his blog expert Juan Macias. Because many of these companies are still too small and inexperienced, thus less competitive, but also by the lack of e-culture that still exists between suppliers, logistics … But in the long term insurance that is supposed to have a beneficial effect on confidence, and maturity of the sector.
“On the Internet there’s no countries, there are languages,” Maud sentence. In fact, 52% of transactions from Spain by going to internet sites abroad.
The shift towards maturation of e-commerce is already having on many websites for companies, says Marius Rossell, who in 1999 founded Trilogi for virtual stores.The evolution has been evident: “Ten years ago, a company created a corporate website, and in one corner was a tab to buy something on line. Now is the reverse, the website of the store is the first thing that comes” . The launch came in 2008, coinciding with the crisis. ”Because they have lost their fear, they seek cheaper running costs, and time to market for consumption of a generation of young people who have grown up with internet technology and those who find it a natural environment.”
Source: www.lavanguardia.com
What does that an on-line shop bandage more than another?
When promoting an online store is interesting to note some points that can improve the visibility of our project on the web. These are some of the tools or approaches that we consider especially when facing the promotion of our online store.
What feature is causing an online store sells more than another? If we leave aside the quality of the products or services, which logically is the primary issue, you must know that usability and SEO are two central themes. How to enhance the promotion of our online store to reach more internet users?
For example, it is vital to the way we present our products or services. Should be reported as “unique products”. In this context, it is important that each product has its own separate page with its corresponding link, keywords, description, pictures … In this way, we each product or service positioning in search engines, beyond the proposed general the online store.
Products, chips and content
Another issue of great importance is the amount of products sold that include the web shop. If the offer is low will not be helping to multiply our pages with the possibility of being found through search engines, and therefore we restrict the dissemination of the project. It is very important to maintain permanently a wide range of products.
There are two other important recommendations of a more technical nature: do not use pop-ups (pop) for each product sheets and place a site map. In the first case is because browsers do not recognize the links in the pop-ups (developed in javascript) and thus will fail to position them as if they were a separate HTML page. In the second case, the site map will facilitate the chips of the products to be traceable by the robots of search engines.
The content management is another key issue to optimize the dissemination of our online store. Include the theme-related items in our store will attract interested visitors of Internet users, as well as the placement of links to other products or endnotes for each tab. Of course, these are just some guidelines to consider. We invite you to continue to deepen these issues in future articles.
Source: www.elblogdeecommerce.com
Inditex opens its online store for all its brands
Inditex strengthens its growth plans in online trading with all its chains on the Internet from this Tuesday, September 6, date of Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterqüe start their business on the Internet in fifteen European markets .
In particular, countries from that date will have online shopping service any of these strings are: Germany, Austria, Denmark, Spain, France, Holland, Ireland, Italy, Monaco, Norway, Poland, Portugal, Sweden, United Kingdom and Switzerland, the company said.
The textile giant recently estimated that the launch of these channels on the Internet this year has a similar cost to launch the Zara store, about 12 million euros.
The chains will gradually expand the markets that offer this service, as they have Zara and Zara Home, which started its online business in 2010 and 2007, respectively.
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Internet Business
Gambling and betting is one of the industries with the highest percentage (4.9%) volume of e-commerce business in Spain
In the first quarter of 2011, according to the latest report of the CMT, e-commerce revenues in Spain amounted to 2055.4 million euros, with an annual increase of 23.1%.
Turnover:
The industries with the greatest weight in the income figures were travel agencies and tour operators (12.4%), air transport (12.2%), direct marketing (6.3%), road transport Traveler (6.1%), gambling and betting (4.9%), artistic performances, sports and recreation (4.1%), education (3.7%), clothing ( 3.5%), advertising (3.0%) and, finally, computers and software (2.4%).
Number of transactions:
In the first quarter of 2011, the year of e-commerce developments measured by the number of operations has been from 28.2 percent. In this quarter were 30.2 million transactions recorded.
In the first quarter of 2011, household appliances, radios, television and sound (9.4%) led the list of the ten most important industries in terms of transactions, followed by gaming and gambling (6.6% ) travel agents and tour operators (6.5%), direct marketing (6.1%), land passenger transport (6.0%) and air transport (5.7%). The list continued advertising (5.4%), artistic performances, sports and recreation (4.8) and education (4.2%). In last place were public phones and phone cards with 3.9% of total transaction volume.
Transactions from Spain and abroad:
The volume of business transactions originating in Spain and was directed outward from 925.6 million euros, representing 45.0% of the total, with an annual increase of 18.9%.
The European Union, as has occurred in the past quarters, was the favorite destination for shopping abroad. The turnover amounted to 829.5 million euros, representing 89.6% of the total.
The United States, as in recent quarters, was the second destination for Spanish consumers, with a turnover of 48.1 million euros and 5.2% of the total.
Countries belonging to the area C.E.M.E.A. (Central Europe, Middle East and Africa, which include Switzerland, Russia, South Africa, Turkey and Saudi Arabia) received a total of 23 million euros, which represented 2.5% of total turnovergenerated from Spain.
Asia Pacific markets and Latin America were 2.0% and 0.2% of the total expenditure incurred from Spain, with a total of 20.3 million euros (18.2 and 2.1 million respectively).
If we evaluate the volume of e-commerce business from Spain with the outside of the aggregate and distribute them by industry, the result being that of the ten branches that get a higher percentage of total volume, air transport is at the head ( 11.2%), followed by gaming and gambling (10%), direct marketing (6.4%), travel agencies and tour operators (5.1%), computers and software (3 , 6%) and clothing (2.8%). Below is the advertising (2.7%). At the bottom of the ranking placed the appliances, radio and television goods (2.6%), subscription TV channels and education (both 1.6%).
INFORME-COMERCIO-ELECTRONICO-2011-CMT
Pay with card in our virtual shop
This is one of the basic questions to which enfrenta any shop with intention to sell on-line. Although they exist several types of payment “To distance”, the first need that to all the world occurs him when speaking to buy in internet is the fact to have of a charge card / owed to realise the payment of his request.
Mainly, they exist 3 methods to integrate a payment with card in our virtual shop:
1) Integration of a runway of payment of our banking entity
In this case our bank facilitates us some surroundings of payment where is the own entity the one who will ask to the user the data of the card, will verify his authenticity and will proceed to realise the charge in the same. From our virtual shop will have to implement the necessary mechanisms, according to the documentation facilitated for the integration of the runway, to be able to realise one ?Call? To the same sending the relative data to the amount, the go of request or other data of interest, that this process the payment and, finally, give us back an answer indicating if the payment has been or no satisfactory to proceed to prepare the delivery to the client of the product.This is basically the easiest alternative and fast although there are some problems that usually can ocasionar some problems, as they are the low capacity to customise the screen where ask the data of the card (affecting to the immersion of our user in the process of purchase and of this form surely to his conversion) and the possible problems that ocasiona the fact to open the screen of payment in a new window (usually) due to the fact that if the client closes said window without finalising the process is possible that our shop do not receive the relative answer to if the payment has realised or no properly.
2) By means of direct integration in our of process of payment
In this case, hire to our entity the capacity to be able to develop we the process to ask to the user the data of the card, the owner, the date of caducity etc. and send it to the platform of payment so that it realise the charge. In this case the main problem is that the security regarding the request of these data and/or his back storage runs by our account. This point is where appears the accreditation PCI, where it is necessary to confirm that it fulfils the PCI DSS (Payment Card Industry Dates Security Standard) a true quebradero of head for those who have suffered it.The accreditation PCI basically allows us accredit that our process, infrastructure and operation are totally safe and protect the interests of the buyer. The problem is that the needs of security for said accreditation are totally immoderate or surrealistas for a small or average company (although on the other hand totally necessary). The process to accredit the complimiento of the PCI initiates filling up a form of some 40 pages where it is necessary to validate questions of all type related with the audit and control of access, the protection of the data, the existence of some procedures of control of specific security etc. and all this applicable so much to the trade as to the provider of services (developer, hosting etc.).Once fill# up said form, it is necessary to happen a process of audit, more or less complex according to the level of processing of the data that want to realise our ecommerce.All this process until the final validation can take several months and do us incur in important expenses to be able to adapt our infrastructure to said standard. Besides, it is possible that the entity force us to realise a background provision of several thousands of euros to cover ?Possible? Frauds in the payment in our ecommerce.
3) Use a provider of payment certified
In this case find us with crowd of providers of on-line payment (for example the same paypal) which allows us realise the collection without being necessary to go through our banking entity. According to the provider selected will be necessary ?Jump? To his platform in the process of payment (that is to say visualising an external page to our on-line shop) or will be possible to realise a transparent integration in our site. Due to the fact that this provider already has a certification PCI will not be necessary that we realise the complicated process of accreditation.
In all the previous alternatives, mainly in the first and the last, the most important point refers to the relative conditions to commissions to realise the collections to card. It is necessary to take into account that these commissions can arrive to be quite important (3 or 4% on the value of the sale) by what an effort in the negotiation of the same with the bank or the provider selected can do us win some extra point of profit to our favour without happening bill to our commercial margin.
Síguenos!