TV Spots SuperWowl 2011
YouTube creates a channel for the collection of notices issued in the 2011 SuperBowl, where the most watched has been the spot of the new Passat.
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Sony changes its advertising agency
Later this year, “the problems of understanding” with the brilliant agency Fallon, Sony hired Anomally for their new campaigns, losing the first 65 million euros per year.
This is one of the new campaigns to promote Sony Sony Internet TV by Anomally:
And this is in our opinion one of the best advertising campaigns in TV history by Fallon:
The videos on the Internet, more effective than TV
If advertisers tailor their message to the medium, the Internet could be with the TV as an advertising medium. At least that is clear from comScore’s latest study in the United States. The report says that internet videos on the network have better tolerance to take on the advertising that viewers of television. In the study, moreover, suggests that an adaptation of the notices to the needs of online media, could further improve the effectiveness of the messages and responsiveness of the user (red box see image).
Font: http://blogs.elpais.com
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