The most common mistakes in SEO according to Google
The SEO is constantly evolving. Google is changing the criteria by which certain practices are more valued and unlike others are penalized. As responsible for themain search engine wanted to offer the five most common mistakes in SEO asGoogle and six top tips for creating good content. Leer más
Councils for promocionar the contents of his web
Encourage to have a blog can seem a simple project but the true is that his creation can cause more than a quebradero of head. If give him form is difficult, do that it was supported by life is still more complicated. Although they exist some strategies to attain that it succeed.
The key to do that a blog despegue is in promocionar the contents, put his ideas in front of the people and do that enamoren of what write and want to go back to by more. And although this is easier to say that to do, there is a series of ideas with which can begin:
1. It was useful: the information is well, but if it achieves that his information was of utility, is much better. It offer to his readers something that can use to resolve a problem that concern them.
2. It was frequent: it has to publish a montón, sobretodo during the first days. Although no all his publications are incredible, at least one of each five has to be important. And it is that if to the people likes him what has to say, will want to have more things that consult, give it.
3. It do that the people speak: the mouth to mouth is crucial in the first days of a blog. It speak on his new creation to any one that listen him and achieve that they speak also. It find to those to which likes them and consigua that defend his cause. And, of course, it do not forget to his mother.
4. Loan attention to his sources of traffic: this is the form to know how is working. Forget all the comments on how promocionar his contents and alive by and for the numbers.
5. It forget the exceptional relations: no apegue to other blogs that work in his same area of interest or influence. Instead, it think in complementary sectors and work together, since they will not be competing.
6. It do not do excessive bets: if it centres only in the acquisition of traffic through the CATHEDRAL, his contents will be horrible. If it combines Twitter and Facebook, will have to expect an eternity to see results and if it uses the public relations, will have to expect still more. So do it everything: it was active in the social networks while promociona his contents in other blogs and writes headlines for CATHEDRAL.
7. Tire: if it has a blog, do not sleep. It do that the blogging was a religion, his reason to be, and is that there is not at all that it can substitute to the hard work to do that the things work.
Source: www.marketingdirecto.com
Manuals and Guides of SEO
Between them they will find information of distinct levels, so much basic, average and advanced on technical SEO to position better his contents in the searchers. Achieve a notable position of the content of a website in the searchers is not easy, but applying these technicians have big possibilities that our contents arrive to a privileged place in the results of the researches.
The list is composed by the title of the document, the author and the format of the same.
- Manual de SEO (VSEO) (PDF)
- Google SEO Report Card (Google) (PDF)
- Guía para principiantes sobre Optimización para Motores de Búsquedas (Google) (PDF)
- ¿Cómo elegir las mejores palabras claves? (Milagros de ChicaSEO) (PDF)
- Guía de Recomendaciones SEO para posicionamiento en Internet (Inteco) (PDF)
- Resumen Hablemos de SEO (Tristán Elósegui) (PDF)
- Guía SEO. Comunicar contenidos y servicios a través de buscadores (Universidad de Navarra) (PPT)
- La utilización de estrategias SEO en el sector de la venta de libros (Universitat Politècnica de Catalunya) (PDF)
- Posicionamiento en Buscadores (SEO) para periódicos (Sociedad Interamericana de Prensa) (PDF)
What is SEO in website?
Search engine optimization or SEO (SEO for short in English, Search Engine Optimization) is the process of improving the visibility of a website in different search engines like Google, Yahoo or Bing organically, ie without pay money to search for access to a leading position in the results.
The task of optimizing a website structure and content of it, as well as the use of various techniques of link building, viral linkbaiting or content in order to appear at the top of search engine results (when a user searchesby a particular word or keyword), is known as SEO, an acronym in English that means Search Engine Optimization, or “search engine optimization.”
The application of SEO techniques is usually more severe in sites with a lot of competition and the aim with your application is positioned above the competitors for specific keywords.
SEO techniques may be excessive and affect the natural results of major search engines so they breach the terms and conditions of their use can be considered, in some cases as a form of SPAM, spamdexing.
The work is broad, as the position involves the programming code, design and content. We also refer to SEO to define people who do this kind of work.
Activities to improve search engine positioning
Getting other websites related topic link to your website. It is therefore interesting to search for those terms that you think should drive traffic to your website and study which of them have a complementary content. If you want to position yourself for example the term “salon sale” may be interesting to try to get backlinks from salons in other cities. The theme will be similar and not run the risk of “cannibalization.”
Register in relevant directories such as Dmoz and Yahoo. The directories have lost much interest in the search engines but still a good starting point for links or a first crawl of your site by search engines. Both require a human filter for inclusion which ensures the quality of the website added, but also slows down and hinders their inclusion.
Register and participate in forums, preferably in thematic forums related to the activity on your website. The frequent participation must be accompanied by real and valuable contribution to be taken into account as a qualified user, details of success to get visits and increase positioning is the link to your web page presented in their signature.
Write articles on other websites. Articles are a powerful method to improve positioning and attracting visitas.Si can write some articles for a course, the tricks of the day, the usefulness of the product on your site.
Right now there are hundreds of social networks, such as Hi5, Facebook, and Orkut, where visitors can participate and get our new “friends.” For Google Twitter and Facebook are social networks are more important for positioning.
Create content with texts containing keywords web users are looking for services or products on this site.
Use bold or italics in the content for keywords that are intended to position.
To make our website as accessible as possible: limiting Flash content, frames and JavaScript. Such content does not allow tracking or monitoring information from the robot on different pages or sections. For they are a flat space by which you can not navigate.
Create unique titles and descriptions relevant content of each page. Each page is a card for the search. The titles and descriptions are starting points for the identification of relevant terms over the web by search engines. Best practices recommend writing titles 60 to 70 characters.
Link internal page of our site in an orderly and clear. A “site map” (both of Google as a present at the site) will give way to search through the different sections of the site in an orderly manner, improving its visibility.
Refresh page quality original content.
Exchanging content.
Generate traffic through SEM (Search Engine Marketing) or ads in search engines with key words deemed website. Also, generate traffic via social networking and targeted ads on the same and other sites of interest.
Optimize the loading time of a website to achieve a reduction of bandwidth and Adwords CPC, increase conversion rates and improve the positioning buscadores.1
Improve user experience with design improvements and reduced bounce rates.
Web Hosting on a reliable server.
Courses of summer
DobleClic en colaboración con la academia System de Santiago de Compostela impartirá cursos formativos de:
- Tiendas Online ( Crea tu tienda en Internet para tu negocio )
- SEO ( Cómo conseguir visitas para nuestra página web )
- Redes Sociales para Empresas ( Aprovecha las redes sociales para la imagen y rentabilidad de tus proyectos )
Seo for beginners – How to improve your blog
Get a high search engine rankings for your blog takes work. Though we all know the benefits of SEO, sometimes simply not enough time to focus on it. But what can you do?
How a blog is optimized with your articles?
Well, it is clear that you can hire an SEO consultant, but if you need a budget, this item is to be able to get by alone, at least the basics of SEO, but not least!.
Everyone knows that the creation of new content, helps build a loyal following and attract links. However, if you’re looking to improve your SEO without a budget, you can adjust your items and prepare them for high rankings in search engines.
Now I’m not saying that your website Google will fire in the first 3 places. I’m not going to tell you to put many keywords in your article as possible. If I did, I’d be lying.
Instead, I will say this: if you focus on these seven key areas of SEO on the page, you can improve your search engine rankings.
How I can know this? Due to my own experience, and I obtained excellent results.
Perform a keyword research
You could try to guess what people use in terms of words in the search, but with the amount of free research tools available keywords is a futile effort.
You can use the Google tool and stop complicate your life.
Focus on low competition keywords
Do not waste your time going behind the highly competitive keywords for SEO apply because you will not be able to win.
So how do you know if a keyword or keyword phrase is competitive?
Take one of the phrases found by performing keyword research, write it in a Google search with quotes (for example, “Aid for professional blogs), and then see the number that appears below the search box.
IMAGE: 2,340,000 See below the search box results? That’s the number you are looking for.
If the number is large as this one (over 75,000), I would avoid because it is very competitive. If it is small, I would like to focus on it because it should be much easier to get into a high position.
Please note, just because a keyword or phrase is not competitive does not mean that send traffic. And if you do not send much traffic, it does not matter, because in reality, the traffic it sends is very objective. For example, when optimizing an article that fell to the No. 1 position in Google and helped me make a sale of $ 975.
Choose a keyword or phrase, and then write or edit your article
As a key phrase with little competition, you will want to have some traffic in the search. Then, write an article that addresses the key phrase and also goes back through some of your other items.
I’m not saying you should let keyphrases dictate what you write. What I mean is, instead, find a sentence that relates to the issue and develop a useful article about him. Remember, the issue of quality of content. The higher the quality, the better chance of attracting links and then rank better in search engines.
For example, if you have a blog about dogs golden, and one of your researched keyword phrases is “golden dog care,” then you might want to write an article about this phrase.
Use your key phrase in the article title and meta tag title
Yes, that simple. Use the key phrase in the title of your article and the title tag.
Repeat the key phrase in your article.
If you want to rank high for your keyword phrase, you should use. Avoid the creation of synonyms trying to look smart. In the end, wins the most clear and concise. As a general rule, try to include your keyword phrase at the beginning of your article or a label H2. While this may have little impact on the ranking, will help you show your readers who are reading an article with the content they sought.
Use the key phrase in the Meta description tag
The use of keywords in the meta description tag will not help to have a higher rank. However, when included, when people search Google for a particular keyword, Google bolds the keyword phrase in the search results. So, although can not help you climb the range, will encourage people to click on the search results.
Search for images related to your keyword phrase
Think about it. If you’re looking for information on golden when you visit a website …
Would it make sense to have a picture of a dog like this in him? Of course.
So, when you publish your articles, be sure to find related images and use your own phrase in the description of the “alt” image. This is beneficial for two reasons: First, it helps search engines to see that you’re trying to create a full article content, and secondly, it is very good for accessibility.
SEO factors
There are, of course, other factors that influence your search engine rankings have not spoken here. However, if you want to focus on building your business and creating great content, these seven areas can help you start your SEO without being a job that takes you all the time. If you have any quick tips that you think other people will find useful as a beginner, do not hesitate to leave a comment.
Social networks will change the SEO
Bing Facebook recently announced an agreement under which the Microsoft offer search results based on the tastes of the friends of the user making the query. In addition, Google has begun to include updates to Twitter in their results. A trend indicating that both browsers are moving in a logical sense based on the existing social trail user and offering individualized and personalized results based on it.
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