Top 10 ads of 2011
Last year we were clear warnings on the Super Bolw XLV on the number of prizes geared toward the automotive world, a category that has captured hearts with their creativity too in recent years.
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The 82 campaigns finalists to the Prizes of the Anunciantes
The next 27 October the industry of the advertising celebrates, a year more, one of his more expected meetings, more than 2.000 professionals give appointment in the XIII edition of the Prizes to the Efficiency of the Advertising of the Spanish Association of Anunciantes (aea). This year, 82 campaigns have happened to the short list, what supposes 55,7% of the 147 presented, all are candidates to the 32 trophies that will deliver in base to the criteria of difficulty, innovation, demonstration, measurement, return and presentation. More than ever the companies have need to show how can be able to grow and this is what go to show in this meeting.
As it affirms the maximum manager of ING Direct, Carina Szpilka, president of the Jury of the Prizes to the Efficiency?11, ?It does not treat of a delivery of prizes more but they are an authentic day of learning in business business, treats to put in results all the effort realised for fulfilling some aims without which there is not business feasibility, and to achieve this is to what helps us the commercial communication?. Sure enough, the most diverse strategies of sectors so varied like feeding and drunk, automotion, financial, leisure, health, telecommunications, etc, and even administration, will present in the gala of the Big Night of the Marks that will take place in the Municipal Palace of Congresses of Madrid.
Increase of anunciantes and agenciesWith regard to the previous year are more the campaigns, the anunciantes and the agencies that present , and that after an exhaustive selection of the jury, in function of the criteria mentioned, have become finalists. In total, 82 campaigns presented by 61 anunciantes and 47 agencies of advertising and means, in front of the 73 of the previous year, of 57 anunciantes and 39 agencies. Beside Carina Szpilka (general director of ING Direct), president of the Jury of this XIII edition, work other professionals of different fields of the surroundings of the communication: Miguel of Jaime, general director of Marketing of Heineken Spain; Gonzalo Figari, president-general creative director of D6; Jesús Strong, strategic general director of TBWA; Charo González, director of Investigation and Means of Telefónica; Carlos Holemans, president of The Laboratory; Samanta Júdez, director of Strategic Planning of DDB Barcelona; Jaime Lobera, director of Marketing of Campofrío; Javier Navarro, regional manager of Havas Digital; and Paloma Pérez, director of Marketing of Group Carrefour.
César Vacchiano, president of the Group Consultores, and Lidia Sanz, general deputy director of the aea, will act like co- secretaries of the Jury, to the equal that in previous years. In this edition will concede , the same that in previous contests, the Prize to the Path of a Mark, galardón that awards the Club of Juries of the Prizes to the Efficiency ?For working of consistent form in the research of the efficiency through the tools of the advertising, innovation, strategy and good use of the means, showing the return of the investment?. Besides, like novelty, the Club of Juries incorporates this year the Prize Efficiency to the Professional Path, allocated to all those directors that have stood out by the consistency, the solvencia and obviously the efficiency, in the development of his professional path in the surroundings of the commercial communication, the marketing and the means and, in definite, in all the related with the reputation of the company. The candidates have to have an upper experience to 25 years in positions linked to these disciplines in the research of the efficiency. And the Prize Efficiency to the New Talent, headed to all those lower professionals of 35 years queestén standing out in the application of innovative strategies and with a differential thought in profit of the return and the efficiency in his strategies of communication and marketing.
The year happened the Big Prize was for the campaign ?Elena(s) Salgado?, of Pavofrío, and McCann Erickson, ?For increasing in 4 points his quota of value, two more in relation to the aim proposed and surpass in share to the white mark?. The Prize to the Advertising Path of a Mark carried it to him Nutrexpa (Tail-Cao), whereas the agency DDB won the Prize to the Creative Agency of the Year and Half Sand the Prize to the Agency of Means. To continuation offer them the list of the campaigns finalists to these prizes.
Source: www.marketingdirecto.com
The 20 most hated things on advertising
“8 out of 10 experts recommend …” “I use it and is great” insurance on more than one occasion you’ve heard of such a tagline in ads. Well, here are some of the things you least like to consumers of advertising. But there’s more.
Spam, pop-ups that bypass any blockage or banners with sounds other features are less attractive to users, according to computer graphics that we show. He also cites other ineradicable as the appearance of banners, inevitable that many businesses are sustained or advertising or summer holiday.
We leave you with the image but not before writing an article to remind some time in MuyPymes and can complete this information: the 3 mistakes classics in online advertising. In addition, an idea may affect very crushed but not to get tired of repeating the original advertising, simple and moving is the most impact and best reaches users.
Brian Wong (Kiip): The future of the advertising is in the mobiles
Perhaps the name of this jovencísimo American employer of 20 years do not sound them, but, if we attend to the praises of the Bilbao Web Summit to his new model of advertising for mobile telephones (with which founded the company Kiip) and others award, will comprise the need to be all heard to his proposals.
Wong Has been recognised by the prestigious guide Mashable like one of the five young employers to observe and has been awarded with the prize Impact like young employer of the year. In an interview conceded to ElPaís, the youngster has affirmed that ?The expansion of the advertising in the mobiles will be enormous?, since ?There are people that only uses mobiles to connect to Internet, a tendency that will increase in the next years?.
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146 free Books on social average and communication
Big collection of electronic books in format PDF or HTML to download gratuitamente on social networks, marketing and communication in Spanish and English. It takes advantage of this opportunity and wide your knowledges to improve your projects in internet.
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The advertising investment recovers
The forecast of advertising investment is of 471 trillion dollars for this year,coinciding with the invested in 2008.
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