1.1. ADVERTISING AND MARKETING COMPANY
They are 2 concepts that are closely related. They are what is known as a market economy.
EVOLUTION OF THE ADVERTISING
Differentiate various stages in the evolution of advertising: Leer más
It is not always easy to offer a simple explanation that illustrates what are the elements that make a viral marketing campaign succeed. It is sometimes based on extremely simple but others, however, bet precisely the opposite.
CREATIVITY IN DESIGN OF DOUBLE
The creative design is doubly two-fold: graphic creativity and technical creativity.
Can you be creative with art?. It must meet two requirements:
– Sufficient visual capacity to create a composition that is harmonious, consistent and creative.
- Designer’s ability to make the most of the utensils in which it operates.
For both technical and artistic requirements.
If you drink do not drive, but NASCAR Absolut vodka and now have something in common. The two companies were honored, along with Nike, the prize for excellence in marketing for the marketing executives meeting held in Wharton, 19 and 20 September.
That advertising tends to exaggerate is something the consumer already has advance. However, one thing is exaggerate the benefits of a product or service and other blatantly lie about it. Moving in the shifting sands of truth and falsehood in advertising is sometimes quite complicated. To facilitate the task, the W & V magazine published the next ten rules of honesty in advertising:
According to the report developed by eMarketer, it is expected that global spending on online advertising experienced an increase of 12 percent during this same year 2010, reaching 61 800 million, continuing the strong upward trend in recent months.