02 Sep 2011

The 10 sins of marketing according to Philip Kotler

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Philip Kotler, Recognised like the “Father” Of the modern marketing, signals that the main errors of a plan of mercadeo commit when it does not know well to the public to the that is directed.

This expert, recognised like the “Father” Of the modern marketing, signals that the main errors of a plan of mercadeo commit when it does not know well to the public to the that is directed.
Philip Kotler is recognised in the whole world like the father of the modern marketing, even the organisation Management Centre Europe appointed it the “the first expert of the world in the strategic practice of the commercialisation”.
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12 Aug 2011

146 free Books on social average and communication

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Big collection of electronic books in format PDF or HTML to download gratuitamente on social networks, marketing and communication in Spanish and English. It takes advantage of this opportunity and wide your knowledges to improve your projects in internet.
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21 Dec 2010

Street Marketing

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The Street Marketing is all the advertising and communication activities that take place in the streets or in commercial spaces using techniques not controlled by media companies to try to generate impacts on consumers in different ways.
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19 Nov 2010

5 examples of viral marketing

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It is not always easy to offer a simple explanation that illustrates what are the elements that make a viral marketing campaign succeed. It is sometimes based on extremely simple but others, however, bet precisely the opposite.

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29 Jul 2010

Digital Marketing vs Traditional Marketing

Positioning Blog, Publicity Blog 1 Comentario

In recent years, particularly after the emergence of social networks and social media, there are many who believe that consumers are “turning off” the traditional marketing.
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04 May 2010

Original stickers

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Using something as simple as a sticker with originality and good taste can create marketing campaigns for big impact with a small investment.
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