Custodia Compartida en Galicia Xa!
Corporate image, stationery, and t-shirts for the association “Joint Custody in Galicia Xa!”. We created a logo that conveys iconographic balance between mother and father and equidistance to their daughters / os, the lines are soft and the colors convey proximity fun, focusing on the figure of the daughters / os.
Logos
Graphic communication. LOGO
PICTOGRAM
Scene in one or more images with any meaning and represented by tangible objects.
Examples: Pictogram of the men’s room stall,
Pictogram Weight lifting Olympics
Pictograms of hunting scenes in the caves of Altamira.
Pictograms of Egyptian hieroglyphics.
The main features of a glyph are: Leer más
3 Free branding templates
Inkd completely free of charge gives three great examples of corporate identity in Illustrator that serve as inspiration and guide for your work. Leer más
Clever Logos
Today we will see 50 logos that are the result of going beyond the thought process and creating classic and conventional injection of wit and symbolism hidden in the design and creation process.
To explain what I mean by “intelligent design” logo see a typical (read: not smart). Leer más
Free Web Templates 1
Here you can see, try and download freely and completely free a large collection of web templates (personal portfolios, blogs, photo galleries, websites for companies, etc).
The collection draws from several websites referenced in the design and creation of web pages and the vast majority are designed in this year 2010 and are of proven quality. We hope to help you communicate your ideas, sell your products and services in your web projects.
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Corporate Image
Introduction
To explain in a clear and immediate resort to a comparison: an elegant and dapper man, when dressing in the morning, try selecting your clothes so that the colors, fabrics and styles combined together. But not limited to this, in fact combined with their clothes a certain type of shoes, a tie determines, socks in line with the shirt and the same goes for his coat, scarf and hat. In short, every detail of their clothing is chosen in close relation to the overall picture that this man wants to give him.
The same philosophy governs the behavior of firms, these even to maintain a certain style, should seek to regulate all the terms in which his image is mixed (stationery, external signs, means of transport, etc) for this reason, is essential to use a graphic designer to study the program image of the company.
Their job is to make a genuine code of behavior, called (Manual of Standards) or simply manual. In it are all operational standards that must guide the company which is governed by specific visual examples. First there is a detailed presentation of the logo, whose variations in size and color depending on the circumstances were explained properly. Then he explains how to make an impression and in general all the material terms of the company stationery including business cards, letter paper and envelopes.
Finally there are different arrangements for external, windows, transport and exhibition structures (decoration of offices and dominant colors) as you can see, the graphic designer’s task is not the easiest: at times, particularly for large company create a corporate image requires years.
An area usually relegated to the background, the logo of a company is one of the most important elements of sales.
In the highly competitive and changing market. The corporate image is a defining element of differentiation and positioning
Just as companies must adapt to changes with speed and depth never before seen, just as you should adjust your image to convey those changes.
The corporate image is the manner by which transmits, who he is, what it is, what it does and how it does. The coordinated design of the different actors of communication, the image will be correctly transmitted, the audience wanted.
The construction of an image implies a value for money, since both packages, such as advertising,
uniforms, furniture and stationery, are necessary elements anyway to run a business. In turn transform into agents of communication, maximizing the investment required.
Corporate Image: the personality of the company, which is symbolized, that image must be printed on all sides involving the company to give body to repeat the image and position in their market.
Seeing your logo will be left is constantly fixed in the minds of the people, that is positioned. When someone thinks something about your product or service can imagine your logo as an option. Images of companies have a great influence on the overall success of a company. They range from a logo, even the style of the house, which includes everything from interior design or even the company uniform.
Logo
A logo is a group of letters, symbols, abbreviations, figures etc, cast in one block to facilitate typesetting, is only the signature of the company that can be applied to all kinds of printed or visual material.
The main requirement is that a logo should reflect the market position of the company. The logo will enable the company to visually placed next to their competitors and help it emerge as the most professional and attractive supplier within its market sector.
The logo can be incorporated, as a later work design, stationery, transport and signs indicating the presence of the company or identify his business premises. It can also be used in advertising deprensa, often in black and white. Therefore it is important to take into account a wide range of applications in the early stages of creating the image, to ensure unaeficacia permanently in a variety of different media.
A designer who is responsible for this type of work should always evaluate the problem within its context. The design of a logo or business image will be dictated by the requirements and research delclient designer. A customer may have a preference for particular issues, which are important influences in design. However, the priority should always be to obtain the most appropriate brand image, so different that it elconcepto original. It is a matter of interpreting the subjective point of view of both customer and take advantage of research material.
Much of the solution of problems in the design business is based on extensive research and market smart decisions, followed by a visual buenainterpretación. The effort at this stage, when trying to determine what the appropriate image for the client, is incalculablevalor.
Most businesses, large and small, need a brand image that will be present in all printed materials of the company. Elobjetivo is to establish a distinctive and appropriate etiquette that separates the trade of their competitors.
The most common application of logos is letters on letterheads, invoices, greeting cards, receipt books and business cards. Suempleo can be extended to uniforms, packaging, labeling and press advertisements.
How to Design a Logo Abstract:
The meanings of the geometric figures.
The circle:
To design a logo abstract, ie a logo that graphically present a message without use of figurative elements or letters. In the study of a logo these characteristics, it is very important to achieve perfection, while
from the construction point of view and from the optician.
Suppose we have a logo consisting of a circle which has been included in the center, another white circle.
Optically After balancing the relationship between the circles, look closely at the visual effect produced by this simple but effective logo, stability, rationality yequilibrio seem the most appropriate features to describe the feeling passed, and as such may be indicated for a financial company or unabanca.
Let us now introduce a variant, an arrow on the right side of the circle.
We in the West, we often imagine the movement from left to right, as does our handwriting. For this reason, if we put the arrow to the circle, shall take place immediately the sensation of movement: in fact, the arrow seems to drag the circle. The logo we created seems appropriate for companies that want to project the image of a slow but steady, with no major shifts or surprises.
Eliminating now the arrow and move the white circle above and to the left. Thus, our logo takes a new look and is transformed into a sphere that rolls fast as a billiard ball. The feeling that comes through is fast and continuous motion, this logo can tell us that can be used for rapid transport company, a messenger or an airline would be the mejoresclientes for this geometric logo.
Let us try to move the white circle on the right. The visual effect changes radically: the idea that broadcast this logo is static, because in this position, the white circle gives the impression of having reached a point that can hardly climb. The image is negative and should never be used to express movement, dynamism or other items like that. However, it is appropriate for other purposes, for example, to express a feeling of heaviness.
The square:
Now look at a square, all that we said to the circle can be applied to this as any other geometric figure.
Viewed frontally, a square, given its robust and well supported on the wide base, makes us think of something solid, stable and resistant (not a coincidence that unapersona very confident, perfect and complete claims to be square .)
However, simply move the square in a way that it rests on a single vertex to modify the image that conveys: in this position, the square seems unstable, a minimum displacement could cause you to fall from its precarious balance: uncertainty, provisional and temporary nature thus becomes the features of this logo.
If we try to tilt the square we get a different feeling: if you lean towards the right will the effect of something that goes up a hill with difficulty, hindering the weight of adversity, but if you lean to the left, you get an object in free fall, which is not run down any brakes.
The Triangle:
Indicates different sensations not in the content, which is always something static that is transformed into something dynamic, as in sudirección.
Thus, the triangle indicates a shift to the right (linear growth)
This indicates an upward change (exponential growth)
This indicates a shift to the left (slight decline)
This indicates a shift down (bad fall)
If you approach a vertex of the triangle a circle, we have the feeling that something energetic touches something static and lifeless, the same feeling as Kandinsky said to have felt when looking at the hand of God touching the hand of Adam in the fresco painted by Michelangelo located in the Sistine Chapel, inRome.
How to create a logo with the initials of a name:
As can build a logo with a name whose initials are E and M. Early on, the E of that name.
Little by little can be synthesized to make it a sign similar to the M the first letter of surname.
Create a logo with these two initials is quite simple: since E is similar to M rotated 90 degrees, enough to bring the two initials for the logo, which will be very linear, but visually stunning.
But it is possible to find many solutions. Drawing the logo on graph paper, painted black triangles are formed, leaving the white background, let us try other color variations.
Typography
The are used daily, such as when we work written with a computer and select the font you will use, when we browse consult a book or a magazine or newspaper and notice different letters, for they are the font.
“The font you are looking for the lyrics, the message fits into the audience for whom”
“Typography is what you are looking primarily to be functional, communicate, transmit, even experimental continues to communicate.”
Layout
The layout is the management of space l, which shows the relationships between different parts of a set (brochures, stationery, magazines, etc.).
Corporate Identity
That which we call a Corporate Identity suffered through the past decades a revolutionary process of evolution. Three stages are noted. Are noted three stages in the development of this business. First, start with an empirical problem, very specific, linked to the development of lasmarcas, as identifiers. That is, we began work on corporate IDs and in that sense, corporate identity programs have in their ancestry to a label, a logo, is the labelin.
Indeed, the first stage is the development of these signs, but the actual development of the market, society, the increasing deployment and accelerated communication, saturation, is pressing on these same signs and begins to generate the need for systematic unainstrumentación, obsessive , rigorous of these marks, which are reflected in the famous textbooks on corporate identity, to the point that when it comes to corporate identity, we must make it clear, if you are referring to the overall identification unaorganización or are talking about manual chart. This difficulty is, to be graphic, dramatic and critical, 90% of the business population is in this second era, unable to move to the third.
Only in the third stage, which we call Global Programme Identity and Communication, we can say, without being the voice tremble, that corporate identity programs and strategic aCharacter acquire communication. That is, a simple graphic identity manual for professional ultra is, it will be difficult but there unaestrategia strategically inserted global identity and communication.
Definitions
It is a vehicle that gives a coherent and cohesive projection of a company or organization, visual communication unambiguous.
It is an emotional umbrella that holds the company or organization, is a blend of style and structure, which affects what you do, where you do and how to explain what you do.
All a company has does and says is an expression of Corporate Identity
Corporate identity is not alone logos and symbols, this is an exaggeration of the role of design, these are only visual references.
The choice of colors and symbols, style, typography, brochure of prestige, are visible signs of an organization.
A well-crafted corporate identity is not just a logo. It is necessary to maintain a visual consistency in all lascomunicaciones that a company makes, brochures, stationery, websites, etc.
The company’s corporate identity is your calling card, his face to the public; of this identity depends on the image we form of this organization.
When a company needs Corporate Identity
A new company or organization launches
A company or organization has merged with another
A company diversifies its product range
A company becomes aware that needs to be modernized
One company offers products and services very similar to those of your competition.
The products are more popular than the company.
A firm must change directory or owner thus begins a new order.
A company is identified with too many elements and should integrate their impact.
Benefits of Corporate Identity
Increase the recognizability of the company or organization
Increased confidence of employees or volunteers of the company or organization
Cost savings through standardization
Increasing public awareness of a company or organization
“In short, a more appropriate in the market.”
Corporate Manual
The Corporate Manual is a tool for the management of the guidelines for submission of institutional messages as a means to ensure elrespeto and promotion of the identity of the institution, in each of the information programs.
The Corporate Manual talks about the commercial definition of the company or brand, the main and secondary activity of the company (product definition and characteristics), time and location in the market, market type (classification), competition, analysis image they have, compatibility between the image and the market (proven by surveys), what to improve, how and why, how, when, and where the image should be used, why.
All these considerations must be made according to the company and their ability and according to the market and its demands. “The development of the manual is essential for the proper implementation of a corporate identity.
Corporate Identity Manual
The Corporate Identity Manual is the compilation of the Image and Identity, which is responsible for providing global everything about the company or organization.
Parties In The divide a Corporate Identity Manual
Presentation.
Introduction.
Historical Review
Program Objectives
Vocabulary
Signs of identity.
Emblem
Symbol
Logo
Color gamut
CMYK
Permissible Patterns
Basic Standards
Formal arrangement of colors
Control of a single color
Slide Control
Black and gray scales
Control ratio
Typographical rules
Additional rules
Shadow Control
Control of rotation
Control strain
Applications
Stationery
Administrative Stationery
Dress
Facade
Transport
Removable Annexes
Final artwork
Color chart.
Author: José Antonio Páez
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