Present in over 80 countries, Superbrands is an independent world’s leading authority in the field of Branding. Therefore plays an important role in the business environment and identifies, evaluates and awards the most prestigious brands in each country to promote excellence in the field of Branding. Superbrands marks are the result of a selection process that has participated in a Council of Experts and more than 3,000 individual consumers. And in the case of Spain, these awards were presented Thursday in Madrid, Madrid Rock Space Gallery, with a total attendance success and a gala that was attended by the heads of the best Spanish brands.
Superbrands has published more than 200 books as each of the attendees could take home, which lists the cases of the most successful brands each year, and evaluated more than ten thousand marks from the seal born as a project of the BBC to provide information from advertisers to consumers. This was the second year of consolidation of Superbrands in Spain and in the ceremony, we are already working ahead in the third. MarketingDirecto.com was in this act to offer awards at the pictures of the winners and the list of most valuable brands in Spain.
Between them they will find information of distinct levels, so much basic, average and advanced on technical SEO to position better his contents in the searchers. Achieve a notable position of the content of a website in the searchers is not easy, but applying these technicians have big possibilities that our contents arrive to a privileged place in the results of the researches.
The list is composed by the title of the document, the author and the format of the same.
- Manual de SEO (VSEO) (PDF)
- Google SEO Report Card (Google) (PDF)
- Guía para principiantes sobre Optimización para Motores de Búsquedas (Google) (PDF)
- ¿Cómo elegir las mejores palabras claves? (Milagros de ChicaSEO) (PDF)
- Guía de Recomendaciones SEO para posicionamiento en Internet (Inteco) (PDF)
- Resumen Hablemos de SEO (Tristán Elósegui) (PDF)
- Guía SEO. Comunicar contenidos y servicios a través de buscadores (Universidad de Navarra) (PPT)
- La utilización de estrategias SEO en el sector de la venta de libros (Universitat Politècnica de Catalunya) (PDF)
- Posicionamiento en Buscadores (SEO) para periódicos (Sociedad Interamericana de Prensa) (PDF)
What is SEO in website?
Search engine optimization or SEO (SEO for short in English, Search Engine Optimization) is the process of improving the visibility of a website in different search engines like Google, Yahoo or Bing organically, ie without pay money to search for access to a leading position in the results.
The task of optimizing a website structure and content of it, as well as the use of various techniques of link building, viral linkbaiting or content in order to appear at the top of search engine results (when a user searchesby a particular word or keyword), is known as SEO, an acronym in English that means Search Engine Optimization, or “search engine optimization.”
The application of SEO techniques is usually more severe in sites with a lot of competition and the aim with your application is positioned above the competitors for specific keywords.
SEO techniques may be excessive and affect the natural results of major search engines so they breach the terms and conditions of their use can be considered, in some cases as a form of SPAM, spamdexing.
The work is broad, as the position involves the programming code, design and content. We also refer to SEO to define people who do this kind of work.
Activities to improve search engine positioning
Getting other websites related topic link to your website. It is therefore interesting to search for those terms that you think should drive traffic to your website and study which of them have a complementary content. If you want to position yourself for example the term “salon sale” may be interesting to try to get backlinks from salons in other cities. The theme will be similar and not run the risk of “cannibalization.”
Register in relevant directories such as Dmoz and Yahoo. The directories have lost much interest in the search engines but still a good starting point for links or a first crawl of your site by search engines. Both require a human filter for inclusion which ensures the quality of the website added, but also slows down and hinders their inclusion.
Register and participate in forums, preferably in thematic forums related to the activity on your website. The frequent participation must be accompanied by real and valuable contribution to be taken into account as a qualified user, details of success to get visits and increase positioning is the link to your web page presented in their signature.
Write articles on other websites. Articles are a powerful method to improve positioning and attracting visitas.Si can write some articles for a course, the tricks of the day, the usefulness of the product on your site.
Right now there are hundreds of social networks, such as Hi5, Facebook, and Orkut, where visitors can participate and get our new “friends.” For Google Twitter and Facebook are social networks are more important for positioning.
Create content with texts containing keywords web users are looking for services or products on this site.
Use bold or italics in the content for keywords that are intended to position.
Create unique titles and descriptions relevant content of each page. Each page is a card for the search. The titles and descriptions are starting points for the identification of relevant terms over the web by search engines. Best practices recommend writing titles 60 to 70 characters.
Link internal page of our site in an orderly and clear. A “site map” (both of Google as a present at the site) will give way to search through the different sections of the site in an orderly manner, improving its visibility.
Refresh page quality original content.
Generate traffic through SEM (Search Engine Marketing) or ads in search engines with key words deemed website. Also, generate traffic via social networking and targeted ads on the same and other sites of interest.
Optimize the loading time of a website to achieve a reduction of bandwidth and Adwords CPC, increase conversion rates and improve the positioning buscadores.1
Improve user experience with design improvements and reduced bounce rates.
Web Hosting on a reliable server.
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