Dobleclic Agencia y Estudio de Diseño, Publicidad y Comercio Electrónico de A Coruña, Galicia

The 82 campaigns finalists to the Prizes of the Anunciantes

The next 27 October the industry of the advertising celebrates, a year more, one of his more expected meetings, more than 2.000 professionals give  appointment in the XIII edition of the Prizes to the Efficiency of the Advertising of the Spanish Association of Anunciantes (aea). This year, 82 campaigns have happened to the short list, what supposes 55,7% of the 147 presented, all are candidates to the 32 trophies that will deliver  in base to the criteria of difficulty, innovation, demonstration, measurement, return and presentation. More than ever the companies have need to show how can be able to grow and this is what go to show in this meeting.
As it affirms the maximum manager of ING Direct, Carina Szpilka, president of the Jury of the Prizes to the Efficiency?11, ?It does not treat  of a delivery of prizes more but they are an authentic day of learning in business business, treats  to put in results all the effort realised for fulfilling some aims without which there is not business feasibility, and to achieve this is to what helps us the commercial communication?. Sure enough, the most diverse strategies of sectors so varied like feeding and drunk, automotion, financial, leisure, health, telecommunications, etc, and even administration, will present  in the gala of the Big Night of the Marks that will take place in the Municipal Palace of Congresses of Madrid.
Increase of anunciantes and agenciesWith regard to the previous year are more the campaigns, the anunciantes and the agencies that present , and that after an exhaustive selection of the jury, in function of the criteria mentioned, have become finalists. In total, 82 campaigns presented by 61 anunciantes and 47 agencies of advertising and means, in front of the 73 of the previous year, of 57 anunciantes and 39 agencies. Beside Carina Szpilka (general director of ING Direct), president of the Jury of this XIII edition, work other professionals of different fields of the surroundings of the communication: Miguel of Jaime, general director of Marketing of Heineken Spain; Gonzalo Figari, president-general creative director of D6; Jesús Strong, strategic general director of TBWA; Charo González, director of Investigation and Means of Telefónica; Carlos Holemans, president of The Laboratory; Samanta Júdez, director of Strategic Planning of DDB Barcelona; Jaime Lobera, director of Marketing of Campofrío; Javier Navarro, regional manager of Havas Digital; and Paloma Pérez, director of Marketing of Group Carrefour.
César Vacchiano, president of the Group Consultores, and Lidia Sanz, general deputy director of the aea, will act like co- secretaries of the Jury, to the equal that in previous years. In this edition will concede , the same that in previous contests, the Prize to the Path of a Mark, galardón that awards the Club of Juries of the Prizes to the Efficiency ?For working of consistent form in the research of the efficiency through the tools of the advertising, innovation, strategy and good use of the means, showing the return of the investment?. Besides, like novelty, the Club of Juries incorporates this year the Prize Efficiency to the Professional Path, allocated to all those directors that have stood out by the consistency, the solvencia and obviously the efficiency, in the development of his professional path in the surroundings of the commercial communication, the marketing and the means and, in definite, in all the related with the reputation of the company. The candidates have to have an upper experience to 25 years in positions linked to these disciplines in the research of the efficiency. And the Prize Efficiency to the New Talent, headed to all those lower professionals of 35 years queestén standing out in the application of innovative strategies and with a differential thought in profit of the return and the efficiency in his strategies of communication and marketing.
The year happened the Big Prize was for the campaign ?Elena(s) Salgado?, of Pavofrío, and McCann Erickson, ?For increasing in 4 points his quota of value, two more in relation to the aim proposed and surpass in share to the white mark?. The Prize to the Advertising Path of a Mark carried it to him Nutrexpa (Tail-Cao), whereas the agency DDB won the Prize to the Creative Agency of the Year and Half Sand the Prize to the Agency of Means. To continuation offer them the list of the campaigns finalists to these prizes.
Source: www.marketingdirecto.com

The Secrets of Successful Ad Campaigns: Absolut, Nike and NASCAR

If you drink do not drive, but NASCAR Absolut vodka and now have something in common. The two companies were honored, along with Nike, the prize for excellence in marketing for the marketing executives meeting held in Wharton, 19 and 20 September.
Leer más

Groundbreaking advertising campaigns

Below is a collection of amazing advertising campaigns and original created through the constant pursuit of striking ideas and new advertising agencies to reach new channels and methods of expression that get the attention of the viewer and make him an original way where the product or service is tailored to the modern concept.
Leer más

Advertising boring for tough times

Some things are changing in the advertising business. We like to say that the crisis has brought better ads to combat withdrawal on consumption, but failing in the truth. Conservatism and lack of imagination are the guidelines that advertisers and agencies seem to have marked the times. Is whether these new habits are here to stay, or past the storm, the ideas and we’ll regain the hegemony of creativity has always characterized the Spanish advertising. For now, gray and zero risk effectively. Advertising boring final. Leer más

TOP 100 ADVERTISING CAMPAIGNS

1. Volkswagen, “Think Small“, Doyle Dane Bernbach, 1959
2. Coca-Cola, “The pause that refreshes“, D’Arcy Co., 1929
3. Marlboro, The Marlboro Man, Leo Burnett Co., 1955
4. Nike, “Just do it“, Wieden & Kennedy, 1988
5. McDonald’s, “You deserve a break today“, Needham, Harper & Steers, 1971
6. DeBeers, “A diamond is forever”, N.W. Ayer & Son, 1948
7. Absolut Vodka, The Absolut Bottle, TBWA, 1981
8. Miller Lite beer, “Tastes great, less filling”, McCann-Erickson Worldwide, 1974
9. Clairol, Does she…or doesn’t she?”, Foote, Cone & Belding, 1957
10. Avis, “We try harder”, Doyle Dane Bernbach, 1963
11. Federal Express, “Fast talker”, Ally & Gargano, 1982
12. Apple Computer, “1984″, Chiat/Day, 1984
13. Alka-Seltzer, Various ads, Jack Tinker & Partners; Doyle Dane Bernbach; Wells Rich, Greene, 1960s, 1970s
14. Pepsi-Cola, “Pepsi-Cola hits the spot”, Newell-Emmett Co., 1940s
15. Maxwell House, “Good to the last drop”, Ogilvy, Benson & Mather, 1959
16. Ivory Soap, “99 and 44/100% Pure”, Proctor & Gamble Co., 1882
17. American Express, “Do you know me?”, Ogilvy & Mather, 1975
18. U.S. Army, “Be all that you can be”, N.W. Ayer & Son, 1981
19. Anacin, “Fast, fast, fast relief”, Ted Bates & Co., 1952
20. Rolling Stone, “Perception. Reality.”, Fallon McElligott Rice, 1985
21. Pepsi-Cola, “The Pepsi generation”, Batton, Barton, Durstine & Osborn, 1964
22. Hathaway Shirts, “The man in the Hathaway shirt”, Hewitt, Ogilvy, Benson & Mather, 1951
23. Burma-Shave, Roadside signs in verse, Allen Odell, 1925
24. Burger King, “Have it your way”, BBDO, 1973
25. Campbell Soup, “Mmm mm good”, BBDO, 1930s
26. U.S. Forest Service, Smokey the Bear/”Only you can prevent forest fires”, Advertising Council/Foote, Cone & Belding
27. Budweiser, “This Bud’s for you”, D’Arcy Masius Benton & Bowles, 1970s
28. Maidenform, “I dreamed I went shopping in my Maidenform bra”, Norman, Craig & Kunnel, 1949
29. Victor Talking Machine Co., “His master’s voice”, Francis Barraud, 1901
30. Jordan Motor Car Co., “Somewhere west of Laramie”, Edward S. (Ned) Jordan, 1923
31. Woodbury Soap, “The skin you love to touch”, J. Walter Thompson Co., 1911
32. Benson & Hedges 100s, “The disadvantages”, Wells, Rich, Greene, 1960s
33. National Biscuit Co., Uneeda Biscuits’ Boy in Boots, N.W. Ayer & Son, 1899
34. Energizer, The Energizer Bunny, Chiat/Day, 1989
35. Morton Salt, “When it rains it pours”, N.W. Ayer & Son, 1912
36. Chanel, “Share the fantasy”, Doyle Dane Bernbach, 1979
37. Saturn, “A different kind of company, A different kind of car.”, Hal Riney & Partners, 1989
38. Crest toothpaste, “Look, Ma! No cavities!”, Benton & Bowles, 1958
39. M&Ms, “Melts in your mouth, not in your hands”, Ted Bates & Co., 1954
40. Timex, “Takes a licking and keeps on ticking”, W.B. Doner & Co & predecessor agencies, 1950s
41. Chevrolet, “See the USA in your Chevrolet”, Campbell-Ewald, 1950s
42. Calvin Klein, “Know what comes between me and my Calvins? Nothing!
43. Reagan for President, “It’s morning again in America” Tuesday Team, 1984
44. Winston cigarettes, “Winston tastes good–like a cigarette should” 1954
45. U.S. School of Music, “They laughed when I sat down at the piano, but when I started to play!” Ruthrauff & Ryan, 1925
46. Camel cigarettes, “I’d walk a mile for a Camel”, N. W. Ayer & Son, 1921
47. Wendy’s, “Where’s the beef?”, Dancer-Fitzgerald-Sample, 1984
48. Listerine, “Always a bridesmaid, but never a bride”, Lambert & Feasley, 1923
49. Cadillac, “The penalty of leadership”, MacManus, John & Adams, 1915
50. Keep America Beautiful, “Crying Indian”, Advertising Council/Marstellar Inc., 1971
51. Charmin, “Please don’t squeeze the Charmin”, Benton & Bowles, 1964
52. Wheaties, “Breakfast of champions”, Blackett-Sample-Hummert, 1930s
53. Coca-Cola, “It’s the real thing”, McCann-Erickson, 1970
54. Greyhound, “It’s such a comfort to take the bus and leave the driving to us”, Grey Advertising, 1957
55. Kellogg’s Rice Krispies, “Snap! Crackle! and Pop!”, Leo Burnett Co., 1940s
56. Polaroid, “It’s so simple”, Doyle Dane Bernbach, 1977
57. Gillette, “Look sharp, feel sharp”, BBDO, 1940s
58. Levy’s Rye Bread, “You don’t have to be Jewish to love Levy’s Rye Bread”, Doyle Dane Bernbach, 1949
59. Pepsodent, “You’ll wonder where the yellow went”, Foote, Cone & Belding, 1956
60. Lucky Strike cigarettes, “Reach for a Lucky instead of a sweet”, Lord & Thomas, 1920s
61. 7 UP, “The Uncola”, J. Walter Thompson, 1970s
62. Wisk detergent, “Ring around the collar”, BBDO, 1968
63. Sunsweet Prunes, “Today the pits, tomorrow the wrinkles”, Freberg Ltd., 1970s
64. Life cereal, “Hey, Mikey”, Doyle Dane Bernbach, 1972
65. Hertz, “Let Hertz put you in the driver’s seat”, Norman, Craig & Kummel, 1961
66. Foster Grant, “Who’s that behind those Foster Grants?”, Geer, Dubois, 1965
67. Perdue chicken, “It takes a tough man to make tender chicken” Scali, McCabe, Sloves, 1971
68. Hallmark, “When you care enough to send the very best”, Foote, Cone & Belding, 1930s
69. Springmaid sheets, “A buck well spent”, In-house, 1948
70. Queensboro Corp., Jackson Heights Apartment Homes, WEAF, NYC, 1920s
71. Steinway & Sons, “The instrument of the immortals”, N.W. Ayer & Sons, 1919
72. Levi’s jeans, “501 Blues”, Foote, Cone & Belding, 1984
73. Blackglama-Great Lakes Mink, “What becomes a legend most?”, Jane Trahey Associates, 1960s
74. Blue Nun wine, Stiller & Meara campaign, Della Famina, Travisano & Partners, 1970s
75. Hamm’s beer, “From the Land of Sky Blue Waters”, Campbell-Mithun, 1950s
76. Quaker Puffed Wheat, “Shot from guns”, Lord & Thomas, 1920s
77. ESPN Sports, “This is SportsCenter”, Wieden & Kennedy, 1995
78. Molson Beer, Laughing Couple, Moving & Talking Picture Co., 1980s
79. California Milk Processor Board, “Got Milk?”, 1993
80. AT&T, “Reach out and touch someone”, N.W. Ayer, 1979
81. Brylcreem, “A little dab’ll do ya”, Kenyon & Eckhardt, 1950s
82. Carling Black Label beer, “Hey Mabel, Black Label!”, Lang, Fisher & Stashower, 1940s
83. Isuzu, “Lying Joe Isuzu”, Della Famina, Travisano & Partners, 1980s
84. BMW, “The ultimate driving machine”, Ammirati & Puris, 1975
85. Texaco, “You can trust your car to the men who wear the star”, Benton & Bowles, 1940s
86. Coca-Cola, “Always”, Creative Artists Agency, 1993
87. Xerox, “It’s a miracle”, Needham, Harper & Steers, 1975
88. Bartles & Jaymes, “Frank and Ed”, Hal Riney & Partners, 1985
89. Dannon Yogurt, Old People in Russia, Marstellar Inc., 1970s
90. Volvo, Average life of a car in Sweden, Scali, McCabe, Sloves, 1960s
91. Motel 6, “We’ll leave a light on for you”, Richards Group, 1988
92. Jell-O, Bill Cosby with kids, Young & Rubicam, 1975
93. IBM, Chaplin’s Little Tramp character, Lord, Geller, Federico, Einstein, 1982
94. American Tourister, The Gorilla, Doyle, Dane Bernbach, late 1960s
95. Right Guard, “Medicine Cabinet”, BBDO, 1960s
96. Maypo, “I want my Maypo”, Fletcher, Calkins & Holden, 1960s
97. Bufferin, Pounding heartbeat, Young & Rubicam, 1960
98. Arrow Shirts, “My friend, Joe Holmes, is now a horse”, Young & Rubicam, 1938
99. Young & Rubicam, “Impact”, Young & Rubicam, 1930
100. Lyndon Johnson for President, “Daisy”, Doyle Dane Bernbach, 1964

Sony changes its advertising agency

Later this year, “the problems of understanding” with the brilliant agency Fallon, Sony hired Anomally for their new campaigns, losing the first 65 million euros per year.

This is one of the new campaigns to promote Sony Sony Internet TV by Anomally:

And this is in our opinion one of the best advertising campaigns in TV history by Fallon: