The study of Design and Ecommerce doubleclick conducts regular free publicationdistributed throughout Galicia with the intention to disseminate knowledge and experience of their work for SMEs and individuals with an interest in the topics of creativity and commerce have a source of training helping them to improve and expand its Internet projects and thus create a larger market for companies in the sector.

The journal is directed by promoter Xosé doubleclick Rivera, also be downloaded in PDF format www.dobleclic.com. This edition items in addition to learning how to create, promote and make money with an online store, the complete publication with articles on creative advertising and digital artist interviews David Diaz and photographer José Caruncho manners.

With this free publication we want to reach readers / as with cultural and technological concerns and assist / asentrepreneurs / as with training and topical articles to assist in their professional challenges. Doubleclick is an independent magazine, visual, easy to read and understand, is distributed free throughout Galicia and can also be downloaded from our website.

If you want to collaborate with us to write: revista@dobleclic.com

Contenidos:

• Artículo de Opinión: O Xenio Galego.
• Introducción al comercio electrónico.
• Promocionar mi Tienda Online.
• Métodos de cobro para mi tienda online.
• Foto-manipulaciones: El cuerpo humano
• Ambient Media
• Entrevista  a David Díaz
• Entrevista a José Caruncho

Si quieres colaborar o contratar publicidad en nuestra revista para ayudar a patrocinarnos los siguientes números y que tu empresa o proyecto llegue a todos los negocios de Galicia escríbenos a : revista@dobleclic.com

Xosé Rivera

DobleClic-N2-Inverno-2012

Another significant data of the study is that it is women who decide 75% of purchases made at home. They are the ones that manage and decide what to buy at home, more than 60%. Similarly, when buying, women seek advice from other women by 29%, while only 2.7% consult a man only. Over 67% said they would advise leaving both men and women.

On the other hand, the search for information, travel and products, is what most occupies the time they spend online. So say 95% of professional women. The email access is another major strongholds in the use of the Internet, since 63% dedicated to this task as long as it is connected to the Internet.

Internet: the main tool for the professional woman

As a general conclusion of the study shows that Internet Womenalia is currently the main tool for professional women in their daily lives. In fact, almost 40% use 3 to 4 hours daily and 22% declare themselves as heavy users, with 8 hours per day of use. Although the majority access to the network remains the computer, the mobile gaining strength because 59% is connected either from the phone or computer.

In Womenalia study involving over 1087 women from different professional profiles.

Source: www.puromarketing.com

The work was designed to encourage the development of this trade and it is managed by local institutions to build, standardize and improve the organization of the sector demonstrating that any small local business with its own production can be driven by the Internet, through an adequate promotion and creating a new sales channel.

The project is having a great success thanks to its protagonists awaken sympathy and soon we expect institutions to help them become a cooperative, to make sales online and end upcreating an appellation of origin.

Cocido de Grelos

This is one of the conclusions of the study published by the House Coruña “E-commerce. An overview of the sector in Portugal and Galicia” in analyzing the sales situation in the network to attempt to remove opportunities for companies in Galicia.

According to the report, the infrastructures that enable access to the Internet are improving in Portugal and, therefore, ever more people who can access the network and purchased through her, even though the figures of the country Luso is well below the European average.

On the other hand, among the existing advantages, are the geographical proximity of Portugal in Galicia, as the costs of transport at the time of making possible the delivery of goods to be sold via the Internet, not too much more expensive final price.

The study of the Chamber advised to begin to operate through e-commerce in sectors where business opportunities exist for companies in Galicia.

For example, in the case of textiles, the site should be adapted to the Portuguese language, and have a logistics provider that would put the goods in Portugal.

This year, now being finalized, it should highlight the good work of these ads have not gone in another way. By its action and story are impeccable Chrysler’s announcement “Born of Fire” agency Wieden + Kennedy and the announcement of Volkswagen “The Force” by Deutsch, a few ads is not only tolerable but indescribably wonderful. These two ads are joined by a third car business, the announcement of Nissan Leaf “Gas Powered Everything” by TBWA \ Chiat \ Day.

These ads have been selected among the top ten by AdWeek. Not just the video itself deserve these honors, their production has generated a atmófera, some detail and spectacular ornaments. Although in itself are different represent the best that can offer the automotive industry by appealing to details such as the environment, an alternative universe and bleak with the support of powerful celebrities or children like Darth Vader trying to exercise a little mind control around the house.

AdWeek also included ads in different categories, on other products with different themes, styles, or geography. Some use up zombies, cats with fingers, candy bars. Topics that focus on the environment or the humanization of technology.

We have evolved to the next phase of trade. Now, perform transactions from a computer more like a restriction to a release. The era of “trade everywhere.” Portable devices that can access the Internet are revolutionizing e-commerce “traditional.” Now we’re doing “mobile commerce”.

A mobile e-commerce business or mcommerce, faces some challenges. Your response to these challenges will determine your destiny in the paradigm of mobile commerce. Here are some questions you should ask before making mcommerce:

Mcommerce Comercio electrónico con el móvil

Are you going to develop mobile applications?
Most mobile devices do not come with the power compared to traditional computers. As a result, when a user tries to access a website using a web browser on a mobile device, the experience is not optimal.

These mobile applications or apps are programs that are tailored for a specific device. Applications are able to leverage the strengths of the architecture of this device and it allows easy access to a specific website.

However, mobile devices are not standardized, such as PC’s. There are several popular mobile platforms that run mobile devices. The development, support and maintenance of dedicated applications for a variety of devices can be expensive.

You’ll have to make a decision based on your economic plan that will help you decide whether to invest in mobile applications for your online business.

Do you have a separate site for mobile commerce?
Although applications offer the best user experience, some users always have access to e-commerce site using a web browser on your mobile device. Therefore, your website should be easy on mobile devices. As a web site can not match the user experience of an application, but better than a conventional website on a mobile device.

If you design a website that works for desktops, applications must be carried out or adapt your website to mobile devices. Instead, you can choose to have a website for mobile commerce and other e-commerce. In contrast, this involves duplicating your efforts in maintaining the common components of the two sites.

Is it possible to design an aesthetically attractive website for a small screen?
Fancy graphics and multimedia can make a website look attractive in a traditional PC. But nevertheless, the small screen of a mobile device requires a different design approach. Instead of forcing the design of your site on the mobile screen, it is best to start with a clean screen.

evolución del comercio electrónico móvil

Have you paid enough attention to security?
The security can become the Achilles heel of mobile commerce. While security can be infallible, you should allocate adequate resources for it. If security is wrong, the consequences could undo the mobile commerce strategy.

Should you have support for low-end devices.?
There are other mobile devices can not access the Internet. Other devices that have an Internet connection can only access text-based. If you consider these devices, you must design a strategy to support these low-end devices. The technology can even e-commerce support via text messages, but that it should look and see if you really care.

Despite these issues raised, these are outdated, because the answers may evolve and change as technology evolves and changes and preferences change over time, so you have to keep up, if you want your online business evolves at the same pace.

Source: www.juanmenesesnohales.com

The advent of the internet to our homes was a change of habits in our lives, not only as communication is concerned, but also the time to get products that could only be purchased through traditional channels of purchase.The report, prepared by the Telefónica Foundation under the title of the Information Society, which collects 23.5%of young Galician uses the network to conduct their financial transactions.

 

Ecommerce en Galicia

These users between 16 and 24 are more accustomed to using new technologies to get their products. Thus, 23.5% of users Galicians are among the most receptive to the rest of Spain in the use of this service, as shown by the Telefónica Foundation study presented by the Minister of Industry, Tourism and Trade Miguel Sebastiánand the president of the communications company, Cesar Alierta.

Internet also allows for other steps such as filling out or sending forms, etc.. The report reflects that 28.8% of young people download official documents while 15% choose to send over the network. But are not the only, the Center of Competence in Electronic Commerce encourages SMEs use in Galicia. Thus, 9.1% used the Internetfor this purpose, located near the Spanish average -11.1% - in 2008.

Walking on the safe

Both traditional and Internet users agree that online consumers tend to “look very much the product and think carefully before buying,” says Diana Ramahi. Others, like Luis Veiga, say that “its immediate surroundings have much to do” when purchasing. They purchased their products through the network from a young age because “it was the only way to get what he wanted” Ramahi said or because ”the network allows access to items at affordable prices,” says Veiga.

The fear is still present

Although 71.8% of Galicians have broadband coverage not all use it to make purchases, as some feel ”fear, especially on the issue of collection”, says Ana Paz. And the network can hold information and services but can also play with the innocence of the users.

Source: Mercedes Rey

Comercio Galicia Magazine