Archivos de "Publicity Blog"
Top 10 ads of 2011
Last year we were clear warnings on the Super Bolw XLV on the number of prizes geared toward the automotive world, a category that has captured hearts with their creativity too in recent years.
Leer más
Brands: Coca-Cola is the second most popular word in the world after ‘ok’
Present in over 80 countries, Superbrands is an independent world’s leading authority in the field of Branding. Therefore plays an important role in the business environment and identifies, evaluates and awards the most prestigious brands in each country to promote excellence in the field of Branding. Superbrands marks are the result of a selection process that has participated in a Council of Experts and more than 3,000 individual consumers. And in the case of Spain, these awards were presented Thursday in Madrid, Madrid Rock Space Gallery, with a total attendance success and a gala that was attended by the heads of the best Spanish brands.
Superbrands has published more than 200 books as each of the attendees could take home, which lists the cases of the most successful brands each year, and evaluated more than ten thousand marks from the seal born as a project of the BBC to provide information from advertisers to consumers. This was the second year of consolidation of Superbrands in Spain and in the ceremony, we are already working ahead in the third. MarketingDirecto.com was in this act to offer awards at the pictures of the winners and the list of most valuable brands in Spain.
Leer más
Growth of Social Media
Search Engine Journal published an infographic on the growth of social networks in the world. In it, illustrate the evolution in recent years the most used social networking. Facebook and Twitter lead most of the sections, but it is especially interesting to review where social media are more participation by the companies and brands.
The 82 campaigns finalists to the Prizes of the Anunciantes
The next 27 October the industry of the advertising celebrates, a year more, one of his more expected meetings, more than 2.000 professionals give appointment in the XIII edition of the Prizes to the Efficiency of the Advertising of the Spanish Association of Anunciantes (aea). This year, 82 campaigns have happened to the short list, what supposes 55,7% of the 147 presented, all are candidates to the 32 trophies that will deliver in base to the criteria of difficulty, innovation, demonstration, measurement, return and presentation. More than ever the companies have need to show how can be able to grow and this is what go to show in this meeting.
As it affirms the maximum manager of ING Direct, Carina Szpilka, president of the Jury of the Prizes to the Efficiency?11, ?It does not treat of a delivery of prizes more but they are an authentic day of learning in business business, treats to put in results all the effort realised for fulfilling some aims without which there is not business feasibility, and to achieve this is to what helps us the commercial communication?. Sure enough, the most diverse strategies of sectors so varied like feeding and drunk, automotion, financial, leisure, health, telecommunications, etc, and even administration, will present in the gala of the Big Night of the Marks that will take place in the Municipal Palace of Congresses of Madrid.
Increase of anunciantes and agenciesWith regard to the previous year are more the campaigns, the anunciantes and the agencies that present , and that after an exhaustive selection of the jury, in function of the criteria mentioned, have become finalists. In total, 82 campaigns presented by 61 anunciantes and 47 agencies of advertising and means, in front of the 73 of the previous year, of 57 anunciantes and 39 agencies. Beside Carina Szpilka (general director of ING Direct), president of the Jury of this XIII edition, work other professionals of different fields of the surroundings of the communication: Miguel of Jaime, general director of Marketing of Heineken Spain; Gonzalo Figari, president-general creative director of D6; Jesús Strong, strategic general director of TBWA; Charo González, director of Investigation and Means of Telefónica; Carlos Holemans, president of The Laboratory; Samanta Júdez, director of Strategic Planning of DDB Barcelona; Jaime Lobera, director of Marketing of Campofrío; Javier Navarro, regional manager of Havas Digital; and Paloma Pérez, director of Marketing of Group Carrefour.
César Vacchiano, president of the Group Consultores, and Lidia Sanz, general deputy director of the aea, will act like co- secretaries of the Jury, to the equal that in previous years. In this edition will concede , the same that in previous contests, the Prize to the Path of a Mark, galardón that awards the Club of Juries of the Prizes to the Efficiency ?For working of consistent form in the research of the efficiency through the tools of the advertising, innovation, strategy and good use of the means, showing the return of the investment?. Besides, like novelty, the Club of Juries incorporates this year the Prize Efficiency to the Professional Path, allocated to all those directors that have stood out by the consistency, the solvencia and obviously the efficiency, in the development of his professional path in the surroundings of the commercial communication, the marketing and the means and, in definite, in all the related with the reputation of the company. The candidates have to have an upper experience to 25 years in positions linked to these disciplines in the research of the efficiency. And the Prize Efficiency to the New Talent, headed to all those lower professionals of 35 years queestén standing out in the application of innovative strategies and with a differential thought in profit of the return and the efficiency in his strategies of communication and marketing.
The year happened the Big Prize was for the campaign ?Elena(s) Salgado?, of Pavofrío, and McCann Erickson, ?For increasing in 4 points his quota of value, two more in relation to the aim proposed and surpass in share to the white mark?. The Prize to the Advertising Path of a Mark carried it to him Nutrexpa (Tail-Cao), whereas the agency DDB won the Prize to the Creative Agency of the Year and Half Sand the Prize to the Agency of Means. To continuation offer them the list of the campaigns finalists to these prizes.
Source: www.marketingdirecto.com
The 10 sins of marketing according to Philip Kotler
Philip Kotler, Recognised like the “Father” Of the modern marketing, signals that the main errors of a plan of mercadeo commit when it does not know well to the public to the that is directed.
This expert, recognised like the “Father” Of the modern marketing, signals that the main errors of a plan of mercadeo commit when it does not know well to the public to the that is directed.
Philip Kotler is recognised in the whole world like the father of the modern marketing, even the organisation Management Centre Europe appointed it the “the first expert of the world in the strategic practice of the commercialisation”.
Leer más
Historical photographies re-created in Bequeath
One of the toys that to marked history is Bequeath, since it carries us to a world of imagination built by pieces with which can give him form to a world of possibilities for boys and big, is the case of Mike Stimpson photographer interested the one who re-creates historical photographies with figures of Bequeath.
Stimpson Programmer of video games of profession began with these fans from 2007. “Lunch atop To skyscraper” It was the first reproduction in where Stimpson says that it had to buy more than 30 minifiguras of Bequeath to ensure that there was sufficient variety as to imitate to the men in the photo of Ebbets.
To continuation present them some of the most representative of this homage to the photography and to Bequeath.
Leer más
Síguenos!