Archivos de "Positioning Blog"
12 indicators to measure the success of your blog
Having your blog traffic only means that the SEO of your blog is working. However, SEO is not the only solution to our problems. We must choose the indicators that reflect both the activity and the attention from visitors to our blog. To this end, we made a list of 12 indicators that can help us measure the success of our blog.
Comments / views: it reflects that you are capable of provoking a reaction from the reader. The reaction may be negative but I honestly prefer it because it gives you the ability to communicate when you criticize.
Number of Retweets: The posts soil released through my Twitter account. If I get many retweets is that people think it’s something interesting and share it with your followers.
New followers on Twitter: The more retweets receives an input, but new fans often come to follow me on my Twitter account.
Clicks / signed: limiting the indicator only in the number of subscribers shows you if you’ve got many subscribers because the RSS button has a striking design. Just the people they care about your company and its activities make clicks. A good relationship demonstrates your ability to turn your subscribers.
Page Views / User: A blog is normally have an average of 2 page views per user. The average is usually well below the average of a website or portal through the structure. If you have a blog, you usually get at least a ratio of 2. Apart from the quality of your content, usability is the key factor to improve the relationship.
New subscribers: An increase in the number of subscribers means that the person who has come to read the post in the future confident that I can also bring you new posts that will add value in the form of advice, different views, ideas, etc..
Trackbacks: Trackbacks demonstrate directly links you have received an entry in your blog. Again, this shows if you are able to generate attention in the blogosphere and if they perceive you as someone important. At first it is difficult to get many links (= trackbacks) because few people your blog.
Home to add: The most successful posts came to be distributed through new channels like blogs blogs aggregator or Digg.
Requests for republication: If a post is good or not is also shown if the reference sites (in my case I have two republics and one of Hosteltur Baquia) or other request permission to republish your entry.
Related posts in blogs: I’m always glad when I see one of my post has inspired other bloggers to do an article detailing the issues relating to or treated.
Mentions lists of posts of the week: The creation of lists of posts of the week, apart from being a good strategy is to retain your readers give you a positive reputation to blogs listed especially if the blog is that it creates reference list .
Unauthorized copies: Soil often also have unauthorized republishing. While mention is made of the original source by placing a link seems ok but I prefer to be consulted.
What are your criteria for measuring the success of your blog?
Source: www.puromarketing.com
Manuals and Guides of SEO
Between them they will find information of distinct levels, so much basic, average and advanced on technical SEO to position better his contents in the searchers. Achieve a notable position of the content of a website in the searchers is not easy, but applying these technicians have big possibilities that our contents arrive to a privileged place in the results of the researches.
The list is composed by the title of the document, the author and the format of the same.
- Manual de SEO (VSEO) (PDF)
- Google SEO Report Card (Google) (PDF)
- Guía para principiantes sobre Optimización para Motores de Búsquedas (Google) (PDF)
- ¿Cómo elegir las mejores palabras claves? (Milagros de ChicaSEO) (PDF)
- Guía de Recomendaciones SEO para posicionamiento en Internet (Inteco) (PDF)
- Resumen Hablemos de SEO (Tristán Elósegui) (PDF)
- Guía SEO. Comunicar contenidos y servicios a través de buscadores (Universidad de Navarra) (PPT)
- La utilización de estrategias SEO en el sector de la venta de libros (Universitat Politècnica de Catalunya) (PDF)
- Posicionamiento en Buscadores (SEO) para periódicos (Sociedad Interamericana de Prensa) (PDF)
What is SEO in website?
Search engine optimization or SEO (SEO for short in English, Search Engine Optimization) is the process of improving the visibility of a website in different search engines like Google, Yahoo or Bing organically, ie without pay money to search for access to a leading position in the results.
The task of optimizing a website structure and content of it, as well as the use of various techniques of link building, viral linkbaiting or content in order to appear at the top of search engine results (when a user searchesby a particular word or keyword), is known as SEO, an acronym in English that means Search Engine Optimization, or “search engine optimization.”
The application of SEO techniques is usually more severe in sites with a lot of competition and the aim with your application is positioned above the competitors for specific keywords.
SEO techniques may be excessive and affect the natural results of major search engines so they breach the terms and conditions of their use can be considered, in some cases as a form of SPAM, spamdexing.
The work is broad, as the position involves the programming code, design and content. We also refer to SEO to define people who do this kind of work.
Activities to improve search engine positioning
Getting other websites related topic link to your website. It is therefore interesting to search for those terms that you think should drive traffic to your website and study which of them have a complementary content. If you want to position yourself for example the term “salon sale” may be interesting to try to get backlinks from salons in other cities. The theme will be similar and not run the risk of “cannibalization.”
Register in relevant directories such as Dmoz and Yahoo. The directories have lost much interest in the search engines but still a good starting point for links or a first crawl of your site by search engines. Both require a human filter for inclusion which ensures the quality of the website added, but also slows down and hinders their inclusion.
Register and participate in forums, preferably in thematic forums related to the activity on your website. The frequent participation must be accompanied by real and valuable contribution to be taken into account as a qualified user, details of success to get visits and increase positioning is the link to your web page presented in their signature.
Write articles on other websites. Articles are a powerful method to improve positioning and attracting visitas.Si can write some articles for a course, the tricks of the day, the usefulness of the product on your site.
Right now there are hundreds of social networks, such as Hi5, Facebook, and Orkut, where visitors can participate and get our new “friends.” For Google Twitter and Facebook are social networks are more important for positioning.
Create content with texts containing keywords web users are looking for services or products on this site.
Use bold or italics in the content for keywords that are intended to position.
To make our website as accessible as possible: limiting Flash content, frames and JavaScript. Such content does not allow tracking or monitoring information from the robot on different pages or sections. For they are a flat space by which you can not navigate.
Create unique titles and descriptions relevant content of each page. Each page is a card for the search. The titles and descriptions are starting points for the identification of relevant terms over the web by search engines. Best practices recommend writing titles 60 to 70 characters.
Link internal page of our site in an orderly and clear. A “site map” (both of Google as a present at the site) will give way to search through the different sections of the site in an orderly manner, improving its visibility.
Refresh page quality original content.
Exchanging content.
Generate traffic through SEM (Search Engine Marketing) or ads in search engines with key words deemed website. Also, generate traffic via social networking and targeted ads on the same and other sites of interest.
Optimize the loading time of a website to achieve a reduction of bandwidth and Adwords CPC, increase conversion rates and improve the positioning buscadores.1
Improve user experience with design improvements and reduced bounce rates.
Web Hosting on a reliable server.
Councils to Position your Page of Facebook
Facebook has published a document, together with the platform CATHEDRAL BrightEdge, on how do CATHEDRAL for your pages of Facebook, and websites that have Facebook integrated. According to data of the study of BrightEdge 70% of the 200 first marks of the list Fortune 500 do not have his page of facebook positioned in the 20 first places when you look for his mark in Google.
Achieve that your page of Facebook position well, is a good way to displace in the results of research those negative critics that have your business, or competitors or retailers that are using your mark. This can help you to manage your on-line reputation, improve your visibility and increase the implication of your users in Facebook.
The main recommendations that collect in said study are:
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40 Free Tools for Social Average
The management of the social networks requires a constant work of conversation, update of profiles, monitory, etcetera. Fortunately, it exists a good number of applications that simplify and facilitate the task. Lo and behold a selection of tools that gather two characteristics: they are free and offer a value added differential with regard to others of his same category.
To manage the update of profiles
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146 free Books on social average and communication
Big collection of electronic books in format PDF or HTML to download gratuitamente on social networks, marketing and communication in Spanish and English. It takes advantage of this opportunity and wide your knowledges to improve your projects in internet.
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Courses of summer
DobleClic en colaboración con la academia System de Santiago de Compostela impartirá cursos formativos de:
- Tiendas Online ( Crea tu tienda en Internet para tu negocio )
- SEO ( Cómo conseguir visitas para nuestra página web )
- Redes Sociales para Empresas ( Aprovecha las redes sociales para la imagen y rentabilidad de tus proyectos )
Síguenos!