Brands: Coca-Cola is the second most popular word in the world after ‘ok’
Present in over 80 countries, Superbrands is an independent world’s leading authority in the field of Branding. Therefore plays an important role in the business environment and identifies, evaluates and awards the most prestigious brands in each country to promote excellence in the field of Branding. Superbrands marks are the result of a selection process that has participated in a Council of Experts and more than 3,000 individual consumers. And in the case of Spain, these awards were presented Thursday in Madrid, Madrid Rock Space Gallery, with a total attendance success and a gala that was attended by the heads of the best Spanish brands.
Superbrands has published more than 200 books as each of the attendees could take home, which lists the cases of the most successful brands each year, and evaluated more than ten thousand marks from the seal born as a project of the BBC to provide information from advertisers to consumers. This was the second year of consolidation of Superbrands in Spain and in the ceremony, we are already working ahead in the third. MarketingDirecto.com was in this act to offer awards at the pictures of the winners and the list of most valuable brands in Spain.
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Some interesting facts were shared Thursday in Superbrands 2011 law that, for example, Bayer (one of the marks awarded) annually produces 177 million of aspirin in Spain, or that there are 500 million consumers of tuna Calvo or Coca-Cola second word is the world’s most popular after ‘ok’. We leave here the list of the best Spanish brands in 2011, arranged alphabetically and I anticipate that there will something for everyone: from banks, to football teams and ending with wine and watches, a great example of excellence.
-Bankinter
-Bayer
-Bimbo
-Calvo
Dairy-Central Asturiana
-Coca-Cola
-Cruzcampo
-Delta Cafes
-FC Barcelona
-Fnac
-Google
‘Hi
-Mastercard
-Miele
-Protos
-Raymond Weil
-Repsol
-Samsonite
-Scalextric
-Seur
-Sheraton
-Tom-Tom
-Universal Music
-Visa
-Vueling
-YouTube
In the event some of these brands also set up their own stands, as Coca-Cola, which offered attendees a glass of his latest invention: the spark, a mixture of this drink with a few drops of Martini, Samsonite, which allowed assistants jump on one of his bags to prove his strength, or Delta Cafés, offering a hot cup of some varieties. Attendees were able to take the Superbrands book 2011 in which are collected all the success stories of the great markets of Spain this year.
All things cniosdered, this is a first class post
[...] branding la primera marca que nos viene a la cabeza es Coca Cola. Existe un estudio que revela que la segunda palabra más conocida detrás de “ok” es “Coca Cola”. Ninguna empresa ha conseguido estar tan presente en la cabeza de los consumidores como la bebida [...]
[...] branding la primera marca que nos viene a la cabeza es Coca Cola. Existe un estudio que revela que la segunda palabra más conocida detrás de “ok” es “Coca Cola”. Ninguna empresa ha conseguido estar tan presente en la cabeza de los consumidores como la bebida [...]