Tools to succeed in your Social Media Campaign
More than gurus endowed with divine instincts, the Strategist are people who we rely on data and formulas that enable us to obtain feaciente reality of success or otherwise of a campaign.And for this we need the necessary tools that allow us to “discern” if these data are true.
But if google gives me everything I need right?
If you think that with google analytics and feedburner, may be enough, nothing could be further from the truth as it would be like thinking that a single Ferrari engineer measured the top speed and tire pressure in training for a race, (necessary clearly important) but totally inadequate to develop a strategy reliable enough when competing with other teams.
And if there is something a strategist … tools needed are tools to measure, evaluate, observe and gather information that allows us to get to know whether the actions proposed in a given time are bearing fruit and tools for each of the windows or channels have open (facebook, twitter, forums, blogs) each are as important as the previous one, and the mark (which is ultimately the car has to reach the desired target) depends on each and every one of them to get across the line.
The big challenge we have is that there is no single winning combination (and are each situation, and certainly every Strategist) who decides on a time tools give sufficient data to analyze, implement and evaluate the results of a concrete action social media projects.
Then leave a list (I have in my possession for some time) …. I hope you can serve to begin to see and hear more of what until now to help your brand is positioned in the social web.
1 .- Faceboostic: diagnostic tool advertising on Facebook applications. The easiest way to understand the results of your application viral, real target, etc.
2 .- Facebook Lexicon: it gives the results for keywords in conversations on Facebook.
Facebook and Twitter
3 .- TweetDeck and Seesmic: account management software Twitter and Facebook. You can also update the product pages of FB.
4 .- Tinker: follow the conversations on Twitter and Facebook
5 .- Search Twitter: Twitter search engine to search real time conversations.
6 .- Twitstat: shows you the keywords most used in the last 500 tweets.
7 .- TweetScan: search for keywords, companies or services on Twitter.
8 .- Twit (url) and: see what people are talking on Twitter.
9 .- hashtags: time tracking of hashtags in Twitter.
10 .- TweetBeep: who you mentioned in real time on Twitter, with alerts to your email.
11 .- Twitterholic: who is the leader in a market, city or country on Twitter. Based on number of Followers.
12 .- Twittermeme: Find the most important and used memes on Twitter.
13 .- Twitrratr: trace searches on Twitter, but also reported whether they were rated as negative, positive or neutral.
Blogs
14 .- Blogpulse: trackea who speaks of you in the Blogosphere, accurate data and reports, by Nielsen
15 .- Google Blog Search: Use Google to see a blog indexing.
16 .- IceRocket: search tool post, with graphics in good condition.
17 .- Search on Technorati: search based on the inputs to Technorati. You can also use the Advanced search for Blogs by tags.
Conversations
18 .- Samepoint: follow conversations topics.
19 .- BoardReader: located talks in forums.
20 .- Commentful: Search discussions forums, Digg, Flickr, among others.
21 .- Boardtracker: search for keywords in forums.
22 .- Omgili: Locates the conversations of consumers in any social environment.
23 .- Google Groups: Google search in groups.
24 .- Yahoo Groups: search on Yahoo groups.
Buzz and Brand
25 .- Serphos: trackea the buzz in real time.
26 .- Google Trends: Shows the number of searches and news related to Google.
27 .- Trendpedia: generates graphics-related searches.
28 .- SocialMention: a search engine that specializes in Social Media. It has a widget that will help you to know that this fashion and at what time.
29 .- SocialMeter: social media scans and tells you the importance of your website.
30 .- HowSociable: it measures the visibility of your brand with 22 metric.
31 .- Addict-o-Mattic: html to create a buzz for your brand or product.
32 .- Omgili Charts: evaluates the buzz of your brand with any term.
33 .- Whostalking: searches all the social media say about your brand or product.
34 .- Google Alerts: real-time alerts via email on the keywords you want.
Traffic
35 .- Compete: prepares reports of traffic. For use in high-traffic websites.
36 .- Quantcast: same as above.
37 .- Alexa: our old friend. Compare traffic, preparing reports, estimates, pagerank, etc.
38 .- BlogFlux Page Rank: know your pagerank and compare with your competitors.
Multimedia
40 .- Flickr: Search images related to your brand or where it is mentioned.
41 .- Youtube looking for videos or channels created and associated with your brand.
42 .- Truveo: search videos in YouTube, MySpace, etc.
43 .- Viral Video Chart: top 20 most viewed videos.
44 .- WikiAlarm: receive alerts when Wikipedia has been edited.
45 .- Metacafe: looking for videos or channels created and associated with your brand.
46 .- Advanced Google Video: Same as above, but in Google.
47 .- Video Chart Guardian: what matters on the Internet.
Social Bookmarking
48 .- Digg: social aggregator, great for news, images and video.
49 .- Stumbleupon: social aggregator of the best.
50 .- Deliciuos: another social aggregator.
Username and Security
51 .- Check Username: who uses your username in all social networks. Great for squatters.
Source: http://www.gabycastellanos.com
