New Google corporate image
Some-few, still have not seen, but the truth is that there is a new design of Google’s search page to be quite innovative, “Google, which already is present as a search result for many. This new design, in addition to color, in my view has some clear intentions and responds to the interests of Google on the Internet community: Google Search does not bring anything new, just now are clearer and much patent already made or had in its search system.
In my opinion, this is my blog, and I say what I please, “the most significant changes are reduced to four major changes in the usability of different areas of the form: the organic results, localization and specialized search engines and Los search filters. Of these, the last three just got usable and understandable to the common user. I no longer go unnoticed. Until recently, most users were unaware that they were detecting the location, did not know of specialized searches on blogs or forums, much less that could change the order of the results according to their own interests … but power, we could do for quite some time.
About Organic results can be said simply that new appearances lose prominence. Google is now a page for a list-if, perhaps exaggerating a little, “and is therefore likely that at least until users to accommodate the new design the CTR of Google’s natural results down a little. Even I would say this is going to notice especially in the first position, and that it was the great benefit in the old design.
As for specialized search engines, Google has long been available, but the bulk of users seem not to notice too. Here Google has failed even to its historic design style and resorted to printing resources: “Icons of colors.” A pointed me to these humorous images that spoke of “how it would look if Yahoo Google” because the idea is the same: take one large service users to enhance the remaining star. So far Google Universal Search was used for this (including notable results of other services among the natural results) but has now gone a step further. I think it moves further away will be “a seeker” and will go on to become “a company”, if that’s good or not, that it considers each. The fact is that it is foreseeable that users begin to discover searches blogs, news, forums or even some-more-clueless the image. We can say that Google is not to forward to strengthen all these search engines for Google Maps as being the ultimate beneficiary being visible from the outset. As to do SEO for me the idea is clear: if users begin to use a search engine, you have to position itself. “We will begin to be obliged to bear in our news websites, forums, blogs, etc..? I think so.
Finally the search filters, which have been with us a while but that users do not use or know. This part is still relegated to rest a bit, but it certainly has gained prominence. Surely we will start to see users searching for content only in recent days that force the chronological order in your search … This in my view, just call Spam: if I have a percentage of users searching chronologically why not publish or modify something, repeating it every hour?
The other options seem too far-fetched as to SEO have to worry about them, but the alteration of the order of the SERPs at least I think it should serguirsele the track. To do this, we should start making an effort in web analytics and start capturing to search or filter search that users have come to our pages … Perhaps someday this will enable us to take advantage over the competition. Perhaps competition is already sancarlos advantage in this regard and neither we are realizing …
Source: www.ikhuerta.com
