27 Jul 2010

Clever Logos

Today we will see 50 logos that are the result of going beyond the thought process and creating classic and conventional injection of wit and symbolism hidden in the design and creation process.

To explain what I mean by “intelligent design” logo see a typical (read: not smart).

Logo above is a classic and common. The colors are perfect, the font is appropriate, the shiny effect works well and correctly generates the reference to athletics is all that needs to be.

However, the best logo designs are the ones who go a step further. Instead of making something attractive, these designers see the design process with a great deal of additional intelligence and a skewed perspective enough to see things differently than the rest of mundoy disclose in a readable and shrewd.

These logos make you smile with brilliance of the idea and implementation and have several layers of meaning that can hit you in waves. Some are amazing in their obviousness to those who see them and some find the hidden secrets excellence.

I have broken down this collection into three categories: visual puns, word and character art, and ambigrams. I hope you enjoy looking at them and get ideas for communicating ideas in a faithful and sophisticated in your designs and your projects.