Inditex opens its online store for all its brands
Inditex strengthens its growth plans in online trading with all its chains on the Internet from this Tuesday, September 6, date of Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterqüe start their business on the Internet in fifteen European markets .
In particular, countries from that date will have online shopping service any of these strings are: Germany, Austria, Denmark, Spain, France, Holland, Ireland, Italy, Monaco, Norway, Poland, Portugal, Sweden, United Kingdom and Switzerland, the company said.
The textile giant recently estimated that the launch of these channels on the Internet this year has a similar cost to launch the Zara store, about 12 million euros.
The chains will gradually expand the markets that offer this service, as they have Zara and Zara Home, which started its online business in 2010 and 2007, respectively.
UNITED STATES AND JAPAN
Zara Home was the first chain of the group to launch an online store and now has a presence in 15 markets, while Zara, a year of activity in e-commerce, currently offers this service in 16 countries, which United States will join tomorrow, September 7 and later Japan.
The opening of the Zara store in the U.S. market later this year will precede the opening of the store acquired by the Company on Fifth Avenue in New York, originally scheduled for early next year.
The aim of the Galician company is bringing the business ‘e-commerce’ to all markets in which the group is present.
Thus, the opening of its online store will also entering new markets for many of the chains. Is, for example, the case of Pull & Bear, Stradivarius, Oysho and Uterqüe, who debuted in Germany. The latter chain also will begin its activities in France, Switzerland and United Kingdom, a country which also opens Oysho. Meanwhile, Massimo Dutti, which opened its online store total in thirteen markets, first arrives in Austria, Denmark and Monaco.
All strings on their websites marketed the same products in their establishments, with constant renewal of the offer and the same sale price in their physical stores.
The chains offer customers in-store collection of free, home delivery and the possibility of requesting an express delivery with a very short deadline. Likewise, maintaining the condition of the physical stores to exchange or return, offering up to 30 days later.
By the start of your Internet activity chains have been various campaigns raising awareness of the launch customers in both their physical stores such as social networks. Only in Facebook, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterqüe accumulate more than six million followers. With Zara and Zara Home, Inditex chains have 16 million fans in this network.
740 MILLION BILL MAY
Inditex get about 5 percent of its revenue from the Internet, which will mean a contribution of 743 million euros on a total estimated turnover of 14,010 million euros in 2011-2012, according to a report from ING.
According to analysts at ING, this market represents an opportunity “huge” for the textile giant, to be the world’s largest market for sale ‘online’ fashion.
He estimates that Inditex may reach a turnover of 940 million euros in the U.S. in four years with both physical stores and through Internet, nearly four times the current 250 million sales.
