E-Commerce to the F-Commerce, Online Shops on Facebook
With over 600 million users logged an average of 1 hour a day and bring a wealth of information about their likes, Facebook has enormous potential for sale, something that has not gone unnoticed by companies more attentive. Thus, they are increasingly proliferating e-commerce success stories based on Facebook, a phenomenon that experts have called Fcommerce.
This interesting graphics of Creativefeed serves to contextualize the phenomenon of
Fcommerce:
- One of four Facebook users (approximately 150 million users) have made a purchase through the Fan Page of the mark.
- The top 100 retailers (retailers), 87 of them have at least one page on Facebook. Between them, these 87 brands account for 36 million fans.
- If a user is fan of yours on Facebook, is 41% more likely to recommend one of your products and 28% more likely to continue to trust in your brand.
- A Facebook user spent an average $ 71 more if you’re a fan of your brand if it is not.
Facebook Commerce F-commerce Fcommerce
Success Stories
Disney was one of the first companies to experiment with this model last year, it launched an application called “Disney Tickets Together” to buy movie tickets for “Toy Story 3.” There are no known benefits to official figures, but according to government statistics that can be seen in the application itself, has 2595 active users per month. With “Tangled”, the other great Disney premiere of last year, have repeated the formula, so it is assumed that the model is working.
Procter & Gamble has also launched initiatives Fcommerce for some of its leading brands such as Old Spice Store or Shop Max Factor, the latter thanks to the Amazon integration with Facebook. With nearly 17,000 users who “like” the brand Max Factor, the company already had an excellent starting point and the sales were not long in coming.
Delta Airlines went a step further in August last year, offering from its application Delta Fan Page Ticket Window, a service through which users can book flights and share the information on dates, destinations, etc.with their Facebook friends. Another example that accounts not only of the enormous potential of Facebook as a platform for “fish” for users, but how you really can add value to the shopping experience.
Tools
Although the cases mentioned, to be of major brands, are developments as there are already plenty of resources and tools that make Fcommerceuna viable option for small businesses also.
Socialmediashop is the case, a tool that allows the creation of a virtual store on Facebook. It is completely free and Castilian. The goal, according to its developers, is that anyone without technical knowledge can “customize the store with its visual identity and to loading and updating of images, implement a payment gateway.”
Other tools available are 3DCart, BigCommerce, Payvment, Volusion, Voiyk yShoptab. Hopefully this list already quite extensive yet come to add more tools, because the Fcommerce is still in its infancy and has much life ahead.
Pros and cons
If you are considering opening a store Fcommerce for your business, here are some you can report lasventajas, compared with other more traditional models:
Proximity. Users spend an average of 5 hours per month in social networks. The Facebook environment is familiar, and in this context is much more likely to buy because they feel they have more control and are not as “defensive” as in an ecommerce store to use.
Fidelity. Once the user has clicked on “like” or have purchased a product, will become our fan. Maybe not for life, but for a time very valuable, because as he is, we post news discounts, new products, etc. will appear on your home page on Facebook.
Viral. Click on “like” has become a kind of compulsion among users of Facebook, so your products and content are more likely to become “viral” to appear in their walls, where all your contacts can see them.
User-based advertising. The Facebook advertising engine takes as its starting point the people who already like your brand to display the ads to your contacts. This gives rise to campaign with real people, who are much more effective than you do with models. ”A Luis Garcia likes this.” If I know Luis Garcia and I appreciate his opinion, this announcement will interest me more than someone who does not have that differential value.
It requires no infrastructure and fewer resources required to configure it. It is ideal for small businesses and even freelance professionals who can not make a big payout to buy a domain and hosting for a website, dealing with the management of the site, or pay the maintenance it requires.
Easy to update content. If the staff responsible for updating the contents are not very familiar with new technologies but has its own Facebook account, it is very easy to understand the publishing tools.
Facebook Commerce F-commerce Fcommerce
Of course, like everything else, this model also has important disadvantages to consider seriously:
Total dependence on Facebook. It is the principal. If the site goes down, your hand will not be back to get it going. Similarly, if Facebook decides to change its policies and someday would not allow the presence of online stores, you will lose all the work invested in your page.
Content rights. Facebook’s policies are not entirely clear on this point, and although last year turned back with the most controversial, they can change suddenly and leave your intellectual rights completely unprotected images or text.
Sales figures. At the moment there is no known case, but do not forget queFacebook has its own interests and is not yet clear whether or not sold to third parties. In the case of Fcommerce, that could mean trading in your sales figures.
In any case, like it or not, the Fcommerce is today a reality that is emerging as a model for future sale online, and as such should follow closely.
Source: 2mdc.com
