Investment in online advertising will increase by 12% in 2010
According to the report developed by eMarketer, it is expected that global spending on online advertising experienced an increase of 12 percent during this same year 2010, reaching 61 800 million, continuing the strong upward trend in recent months.
The data provided by eMarketer estimates are similar to those of IPG Media Brands, which similarly argues that investment in online advertising internet experience a growth of 12.4 percent worldwide this year.
The forecasts for the coming years indicate that global advertising spending would experience a significant jump that reaches 96 800 million for 2014, with an annual growth rate of 11.9% despite the global economic recovery slow and fragile.
As a result, Internet advertising spending will increase from 11.9% in 2009 to 17.2% for 2014.
Jared Jenks, eMarketer analyst highlighted in this sense that “the recession undoubtedly served to increase online advertising companies and advertisers that impose cost-cutting and have much smaller budgets and narrow.
During the past year no longer global ad spending in all media decreased by 10, 5% to 565.1000 million while online ad spending grew about 2% to 55 200 one million dollars.
Data network search and advertising by companies such as Google clearly indicate that advertisers are stepping up and increasing its advertising spending in large part because these ads are more effective result and consequently the companies fail to advertise on other traditional media.
Similarly, advertisers are also responding and adapting to changes and new habits of consumers who increasingly spend more of their time on the computer.
